The proliferation of media competing for attention today means that every paper is looking for ways of drawing younger readers to their content. For many of them, this has meant more emphasis on new platforms – on websites and mobiles. What’s so impressive about Brazil’s Zero Hora, however, is that while it does indeed have a thriving website, it has also succeeded in attracting a young audience to its paper editions. So what is the secret of eternal youth?
Billions of applications will be downloaded this year by mobile phone users (Gartner predicts 4.5 billion). But more than 80 percent will continue to be offered free of charge and belong to the “entertainment” category. The offer is too limited to attract all mobile users. Media companies can get things moving here.
In recent years, Freie Presse in Chemnitz, Germany, has completely modernised its production installations: initially in the mailroom, then CTP and printing. November 2009 saw the commissioning of the last of the three Colorman XXL rotary presses, equipped with a number of special features. The printing centre is now among the most modern in Europe.
High-quality content – be it text, images, audio or video – is among any news publisher’s greatest assets. However, it is the ability to not only create and use this content once but also to quickly find, repurpose and redistribute it that distinguishes top news publishers from other content producers. Managing the enormous amount of content created in the modern information age can be a challenge, which is where Digital Asset Management (DAM) comes in.
Independent newspaper publishers operating in countries where heavy-handed governments, corruption and even extremist groups are a daily reality face not only the obvious personal threats that are prevalent in that environment but also threats to the livelihood of their business.
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