IFRA

Do readers want to read their newspaper as a digital edition? It is difficult to base a strategy on the happy few who, by necessity, read the newspaper on the PC screen or who have opted for an e-reader. This puts the ball firmly in the publishers’ court: they determine the offer. Here are just a couple of the reports included in IFRA Magazine's May 2008 report:

• Q&A with Philippe Jannet, formerly of Les Echos
• CanWest boots its digital format
• The New York Times explores all available formats
• e-paper makes its way in the Russian press