MMM and Three Lives of a Newspaper

- Article ID:
- 10245
Research
MMM and Three Lives of a Newspaper
IFRA recently published two Special Reports as part of the "Where NEWS?" project: The MMM (multi-media, multi-channel, multi-platform) Strategy and The Three Lives of a Newspaper. Both present possible business models and management strategies for the future. IFRA Magazine asked four newspaper veterans to review the reports.
