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MMM and Three Lives of a Newspaper

Article ID:
10245

Research

MMM and Three Lives of a Newspaper

IFRA recently published two Special Reports as part of the "Where NEWS?" project: The MMM (multi-media, multi-channel, multi-platform) Strategy and The Three Lives of a Newspaper. Both present possible business models and management strategies for the future. IFRA Magazine asked four newspaper veterans to review the reports.

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