Adobe Systems Incorporated and Omniture, Inc. announced that the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion. The company is now in good position to provide a complete range of tools for Self-Service Advertising portals.
“By combining Adobe’s content creation tools and ubiquitous clients with Omniture’s Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content, platforms and devices” says Adobe.
“For designers, developers and online marketers, an integrated workflow—with optimization capabilities embedded in the creation tools—will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users’ experiences” continues the company.
More on the combination of the two companies : http://www.adobe.com/aboutadobe/invrelations/pdfs/AdobeOmnitureFactSheet...