Every month Quantcast measures more than 200 billion requests for Internet content. A growing portion of these requests originates from networked mobile devices. The boundary between mobile and PC (e.g the future tablets) is blurring, and Quantcast expects that it will push ‘web access on the go’ to new levels in 2010.
Above, mobile share of pageviews by continent
Mobile web usage will continue to increase its share of overall web activity in 2010, but considering the growing complexity of this market it’s not reasonable to launch into forecast.
Just reading the annual survey Quancast compiled for the year 2009 provides directions of how the worldwide market is evolving. Though, as Quancast underlines: “we’re only able to analyze data relating to web properties that have chosen to join our free Quantified Publisher program. While this program includes millions of distinct web destinations it does not include every site, and therefore may contain biases specific to the sites thar do participate”. Quancast has been historically primarily focused on U.S. audiences and that’s where their data are the most accurate. Nevertheless, they are doing quite a unique job in the area of monitoring the Mobile web usage.
Worldwide mobile web adoption curve
The share of Internet page views originating from mobile devices increased 148% in the year to December ’09. In North America only, the mobile share of page views rose 110% in 2009. “While different regions are at different points on the mobile web adoption curve, it’s plain to see that the trend is a truly global phenomenon with accelerating share worldwide” says Quancast.
State of the competition in 2009-2010
-Apple continues to dominate, though market share has declined as increased competition emerges
-Android supports over 12% of North American mobile web pageviews, overtaking RIM’s Blackberry
-Motorola’s Android based Droid is the most impressive market entry since the iPhone and is largely responsible for a 10x improvement in Motorola’s North American mobile web share
-Apple, Nintendo, Motorola and HTC saw the largest ‘stocking stuffer’ bounce this past holiday season, and
-Pre-launch web visibility points to a wide variety of new devices from Motorola, HTC, Blackberry and others in 2010
“We’ll be seeing many new mobile devices contributing to the Mobile web usage growth. By now, everyone’s heard of the Nexus One, aka the Google Phone, but also look out for these and more in 2010:
-Numerous Motorola models including the Sholes Tablet (aka XT701), Opus One, Zeppelin and Motus;
-HTC Espresso, Bravo, Paradise, Liberty, Legend and Photon
-SonyEricsson X3 (aka SO-01B, Rachael), X4 (aka Robyn) and Susan.
-A mysterious trio of new Blackberry devices with codenames picked from the BBC’s Doctor Who –Tardis, Davros and Jasper”.
Quantcast Mobile web trends 2009: full report in the attached PDF