IFRA

Amazon’s mantra has always been to provide an “uncompromising approach to the reading experience”. But the success of the company lies also in its obsessed focus on responding to users expectations. So when Andre Vrignaud, Microsoft Director of Game Platform Strategy, announced he was joining Amazon.com, speculation started on what his mission could be. "Can't really talk about details at this point, but it'll become pretty evident soon enough… and you all know where my passions lie," Vrignaud wrote in his blog Ozymandias.