The conference ends and delegates head home with much to discuss and think about.
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5th Middle East Conference
Blog: 5th Middle East Conference
WAN-IFRA's 5th Middle East Conference provides insights into the latest newsroom strategies, advertising concepts, business opportunities as well as enabling technologies and systems from around the world, presented by distinguished international and regional speakers.
Blogging the conference is Randy Covington, Director of IFRA Newsplex Training Center USA.
More information about the conference is available at www.ifra.com/middleeast.
5th Middle East Conference
Kjell Aamot, former CEO of Norway-based Schibsted, one of the most progressive media organizations in the world, challenged participants not to be timid. Quoting Charles Darwin, he said survival does not always come to the strongest or most intelligent, but rather to those most responsive to change.
Fernando Samaniego (center), a UAE-based consultant, points out that the Arab world is changing, but has cultural differences with other regions.
Corporate sponsors of the Middle East forum participate in an afternoon discussion on how the technology community and publishers can work better together. From right are Jerome Laredo of Atex, Gildas Duval of Quark France, Ali Al-Assam of Knowledge View, and Pierre Hame of OneVision Software. IFRA's Dietmar Schantin moderated.
Chris Lloyd, assistant managing editor of the Telegraph Media Group in London, explains how a large newspaper reinvented itself.
Participants in the Middle East conference, like their colleagues elsewhere in the world, are interested in business models that will support the media in the future.
Theo Blanco, sales and marketing director of Upsala Nya Tidning, a newspaper in Sweden, talked about his success in generating new revenue through specialty publications and online services.
Dietmar Schantin, WAN-IFRA's Executive Director for Publishing, Editorial, Advertising and General Management, opens Day Two of the Middle East conference, which will focus on business aspects of media.
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