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WAN-IFRA's editors and freelancers describe and analyze the most important developments in news publishing.
Singapore Airlines will progressively introduce an electronic version of magazines on its KrisWorld inflight entertainment system. As a first step, the Airline will offer in electronic format its three inflight magazines - SilverKris, KrisShop and KrisWorld – as part of a trial with a privately held Singapore-based company, SmarttPapers Aviation Pte Ltd.
Advertisers will increase their spending in 2011 by less than 5% above this year's projected level, bringing U.S. ad spending totals to $238.6 billion. "We're expecting total online ad spending to grow almost 14%, from $45.6 billion, in 2010, to $51.9 billion, in 2011. By next year, local online advertising should grow by almost 18%, from $13.7 billion, in 2010, to $16.1 billion, in 2011" predicts Borrell Associates’ 2011 Ad Forecast Memo
"Global sales of tablet PCs will quickly increase to 50 million units per year in 2-3 years, with open-platform vendors expected to have a combined global market share three to four times that of the Apple iPad, according to Acer chairman JT Wang who is also president for the Taipei Computer Association (TCA)".
While Internet users are spending more and more of their time with social networks, advertising spend continues to be directed towards more traditional web uses. What are the reasons for this paradox? Jean-Nicolas Reyt analyses the situation*.
Dr. Hans-Bernhard Bolza-Schünemann, former longstanding president of KBA, died on 23 July at the age of 84. With him the KBA group and its employees have lost a popular and highly respected senior executive and the German engineering industry an innovator and internationally esteemed representative.
ADGA, The Financial Times' effort to calculate the net number of readers that access daily its content (online and in print), answers one of the most frequently questions asked by the sales team of any newspaper: how many people will see my ad today? Anita Hague, global research director at the FT, explains.
Several leading Swiss daily newspapers: Blick, NZZ am Sonntag, Weltwoche or 20 Minuten have been offering their readers the possibility to use the Kooaba paperboy app since the beginning of the year.
And now it is the turn of their French-language counterparts of Le Matin Dimanche, La Tribune de Genève, 24 Heures and the Femina magazine (all of which belong to the Edipresse group) to adopt this original visual recognition system, starting the end of June.
UK-based Miles 33, a global software and solutions provider, has announced that the company has acquired Italy's Tera Digital Publishing, which supplies editorial content managment systems. Read the full press release regarding the announcement below.
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