iRex Technologies, one of the leading providers of e-reading solutions (including its iLiad e-reader), announced at the Society for Information Display conference in San Antonio, Texas, USA, that it has made considerable progress on a next-generation reading device: It will be in colour, writable, and ultra-thin. Launch date is scheduled by mid 2011.
“The ultimate goal of an electronic paper display is to mimic the appearance of pigment on paper,” said Alex Henzen, iRex's leading display expert, at the conference. Henzen explained that the new device will be displaying more than just bright colours: “iRex’s subtractive colour mixing technology will allow us to produce a wide range of colours in high resolution to deliver magazine-quality color to our e-reader customers.”
Willem Endhoven, VP of marketing and business development at iRex, also thinks that “a high-quality colour solution will open the gates for colour-rich periodicals to publish their content on the electronic paper platform.”
At the moment, Fujitsu FLEPia is the only e-reader available in the market that displays colour.