On the day after the Printing Summit, the eruption of the Icelandic volcano was the top story in all news media in Europe.
If conference participants had any doubt as to the power of print, they need only look to this example of volcano coverage.
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Printing Summit
Blog: Printing Summit
A new WAN-IFRA event where publishers and printers gather and, through presentations, discussions and exchanges, generate ideas and tactics to lead the newspaper printing industry into a successful future. Product innovation, industrialized printing, the future of the newspaper, profitable printing plants, and sustainability models are some of the topics covered in this two-day conference.
For more information please see the event web page.
Printing Summit
Beatrice Klose, secretary general of INTERGRAF, presents some recommendations for carbon footprint calculations.
Klose's presentation concludes the two-day event, which has drawn 70 participants from all over the world, learning and sharing new ideas and solutions.
INTERGRAF is the International Confederation for Printing and Allied Industries, based in Brussels.
One of the advantages of a WAN-IFRA conference is the opportunity for participants to ask questions or add their comments at the end of a presentation. For the other participants, that extra contribution may complement the information in the presentation.
Martha Stone, who manages the "Shaping the Future of the Newspaper" project for WAN-IFRA, urges participants to implement strategies for green production.
The following are some of the measures that publishers should take:
Hans-Joachim Putz from the Technical University of Darmstadt, Germany, talked about requirements for the recyclability of graphic paper products.
He listed the following advantages: Many print products have an acceptable deinkability, especially for print products of large volumes. The industrial deinking process for such recovered paper mixtures is optimized and runs efficiently.
Hanna Pihkola, Research Scientist at VTT (Finland), reports about results of a project evaluating environmental impacts of newspapers, life-cycle assessment, and carbon footprint.
Despite the close proximity of the Red Bull building, comprising a museum and a hangar with vintage airplanes and racing cars, the famous energy drink was not needed for the audience which, despite the hearty lunch, had no difficulty paying attention in the afternoon. The creator of Red Bull was born in Salzburg – thus the location of the building here.
Asa Moberg, a researcher from the Royal Institute of Technology in Sweden, presents some scenarios in which the environmental impact of media solutions such as e-books could be considered. A comprehensive view is presented, including the use of transportation means to access certain aspects of new media solutions.
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