At least 33 free dailies closed worldwide in 2009 according to the latest issue of the Free Daily Newspapers newsletter, which was released this week. Likewise, total free daily circulation fell 12 percent to 37 million (from 43 million at end of 2008). However, there were some launches to offset some of the closures and according to Free Daily Newspapers Publisher Piet Bakker, there are currently a total of 56 free dailies worldwide down from a high of 60 in 2008 and 2009.
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It's money time!
21st World Newspaper Advertising Conference
24-25 February 2011
After a couple of slow years, advertising is at last making a recovery. How can news publishers make the most of it? Join advertising experts from around the news publishing industry in Malta for a global overview of the latest trends and to exchange ideas with colleagues.
Confirmed speakers include:
- Anders Berglund, Sales Director, Aftonbladet, Sweden
- Nils von Heijne, Agency Director, Pronto Communication, Sweden
- Andy Mitchell, Commercial Director, Associated Northcliffe Digital, UK
- Joseph Plummer, Professor at the Columbia Business School and Associate Olson Zaltman Associates, USA
- Suzanne Raitt, VP Marketing and Innovation, Canadian Newspaper Association, Canada
- Robert Ray, Marketing Director, Newspaper Society, UK
Early-bird rate available until 21 January 2011
Conference: Advertising Summit
7 October 2010
This one day conference offered participants new ways of thinking and new tools on their path to increasing revenue. On the agenda were: targeting techniques, measuring campaign success, viral marketing and consumer generated media, classified advertising via online and mobile, merge of print and online sales forces to create new value packages for advertisers.
CONFERENCE + WORKSHOP: 9th International Newsroom Summit
8-9 September 2010
London, United Kingdom
The 9th International Newsroom Summit drew participants from around the world to discuss such vital issues as multi-title newsrooms, paid content, social media and audience engagement and publishing on tablets.
WORLD PRESS TRENDS: New website launched; 2010 book now available
A new website for World Press Trends (WPT) has just been launched. The WPT website offers information about the forthcoming World Press Trends 2010 book, including sample country reports, sample summaries, the table of contents, a media kit as well as ordering and contact information.
Also available is information about the World Press Trends Online Database, which contains a wealth of press data from around the world for the past decade.
The World Press Trends 2010 book has been available since 30 June in either PDF or in print, and four new regional editions for Africa, Americas, Asia and Europe will be available after 30 September.
Learning from Google: Turning credibility into money: A new revenue model for newspapers
Grig Davidovitz and Max Levitte describe how newspapers can learn from Google how to develop a revenue model that is connected to their core business. And while Google's core business is search, news sites are the most trustworthy sites online. So instead of erecting pay-walls that drive customers away, newspapers should learn how to leverage trust online.
SPECIAL ISSUE: NEWSPLEX EUROPE
WAN-IFRA has published a 32-page Special Issue about Newsplex Europe, which is celebrating its 5th anniversary in 2010. This report looks at several of the newsroom projects the Newsplex team has worked on during the past several years and highlights the areas where Newsplex is active including newsroom strategy advisory, training, conferences, executive study tours and special reports. In addition, the issue contains articles about managing newsroom change and the main structures for redesigned newsrooms.
Click on the attachment below to read this special edition.
NEWSPLEX: goLocal: A Newsplex initiative
Newsplex, in partnership with the German Press Agency dpa, launched an initiative called goLocal during IFRA Expo 2009 that aims to help support local and regional publishers to make the most of their unique market position.
“We want to make it clear to publishers how to utilise the benefits of regional, local and hyperlocal publishing and business services,” says Dietmar Schantin, Newsplex director and executive director of Publishing, Editorial and General Management at WAN-IFRA. “It is important for publishers to cater to the regional and local audience with compelling regional and local content. This is where a unique advantage can be generated and global, mostly digital, media players can be beaten. At the same time, when we talk about business services, we are not just talking about advertising, we are talking about being a media consultant with comprehensive, agency-like services for regional and local businesses.”
Media-led news agencies, such as the American AP, Austrian APA or German dpa, are seeking new possibilities of supporting shareholders and customers by providing new technical services in the necessary local re-orientation. This includes enriching local contents with metadata that is becoming increasingly important for achieving success on the web, joint content marketing or pursuing copyright infringements. “Besides their core news business, the agencies will develop completely new services in order to support publishing houses effectively – just as we have done for 50 publishing houses with our MINDS platform,” says Meinolf Ellers, CEO of dpa-infocom.
For details about goLocal, contact Dietmar Schantin at: firstname.lastname@example.org
Managing the crisis: Challenges, opportunities and pitfalls for news publishing leaders
In today’s newspaper publishing environment, leaders face an increasingly complex world in which continual and rapid change is the norm. In a period of uncertainty, asking questions and framing scenarios gives confidence to leaders in this industry to go forward.
Speakers for the 28-29 September Managing the Crisis conference in London included:
- Anna Kirah, Design Anthropologist, Psychologist and Vice President CPH DESIGN 1 2 3, Norway
- Jacques Rosselin, Founder, Vendredi, The french printed blog, France
- Maeve Donovan, Managing Director, The Irish Times, Ireland
- Moritz Wuttke, Founder, NextMediaInitiatives, Switzerland - Shanghai
- Rainer Esser, Managing Director, Die Zeit, Germany
- Richard Wellins, Senior Vice President, Global Marketing and Business Development, Development Dimensions International, USA
- Terry Maguire, Principal, International Media Development & Counsel, Founding Advisor of the Monaco Media Forum, USA
- Theo Blanco, Senior Sales and Marketing Director, Upsala Nya Tidning, Sweden
- Vasily Gatov, Strategy Director at MEDIA3, Vice President of the Russian Publishers Guild, IFRA Board Member, Russia
- See the Managing the Crisis blog Follow some of the many issues we addressed at this conference with an RSS feed or by e-mail.
Zeitung online 2010: Where decision makers meet
8-9 June 2010, Hilton Düsseldorf
In cooperation with BDZV
With immense transformations taking place in the media landscape, more news publishers are keen to determine which digital strategies offer the greatest odds for success. Celebrating its 10th anniversary this year, "Zeitung online" provided essential and diverse information in and around the world of digital business at publishing houses. This year's key questions were:
- Local heroes: What works in local markets?
- Paid content: Which payment models offer the best chances for success?
- E-publishing: What are the products and the business models?
- Advertising in 2010: What is required of the newspaper?
- Where does untapped potential lie?
The conference held by the Federation of German Newspaper Publishers (BDZV) and WAN-IFRA offered a compelling agenda, with insight into many best practices and genuine success stories in and around the digital business of newspapers.
- George Brock, Professor and Head of Journalism, City University, London, UK
- Matej Husek, Deputy Media Director, PPF Media, Prague
- Lukas Kircher, Director, KircherBurkhardt, Editorial & Corporate Communication GmbH, Berlin
- Jo Christian Oterhals, Head of Development, VG News Portal, Oslo
- Romanus Otte, General Manager, Welt Online, Axel Springer Berlin
- Andreas Nassauer, Head of Group Media, Deutsche Telekom, Bonn
- Dahlia Preziosa, Qype, Country Manager Germany, Hamburg
- Professor Norbert Walter, former Chief Economist at Deutsche Bank, Bad Soden
TRAINING: At your company or our training facilities
You want to train a group of your staff, but travelling is a problem. With IFRA, you decide where the training takes place! Contact us and we will be pleased to make you an individual offer. Company training is the ideal way to ensure that several colleagues simultaneously reach the same level of knowledge and to jointly develop company-specific processes in an aimed manner.
TRAINING: Leadership Training for Editors
5-6 October 2009 Kuala Lumpur, Malaysia
This recent English-language training provided tuition in the essential skills required to demonstrate effective leadership in the newsroom, including: developing leadership approaches in response to the newsroom’s changing needs; enhancing the efficiency and effectiveness of communications with others; meeting people’s personal and practical needs and building their commitment to achieving results; ensuring people get the feedback they need to perform at peak levels.
10 Jahre MSP: 14. Bremer Verlagstreffen
Während der MSP (Medien Systempartner) Newsletter vom Juni d. J. noch mit der Schlagzeile „Mit der Tendenz zum Aufsteigen – MSP wird 10 Jahre und bleibt am Boden“ warb, so klang Motto des 14. Bremer Verlagstreffens sehr viel mutiger: „Mit neuem Antrieb Richtung Zukunft“ sollte es gehen. Die Besucher blieben zwar am Boden, aber das Besucherzentrum EADS vermittelte ihnen hautnah und plastisch einen Eindruck von der Weite des Raumes und von dem engen Leben auf einer Raumstation. Eine Veranstaltung, die weit mehr zu bieten hatte als die Vorstellung der eigenen Produkte und Dienstleistungen.
In the Wiki
Tue, 2010-06-08 11:15 — Charlotte Janis...
Interview: Borrell steht zu US-Prognosen
Im August 2009 sorgte das US-amerikanische Marktforschungs- und Medienberatungsunternehmen Borrell Associates mit Prognosen für Aufsehen, wonach für 2010 ein Anstieg der Zeitungswerbung von 2,4 Prozent zu erwarten sei und US-Zeitungsverlage in den nächsten Jahren ein anhaltendes Wachstum im einstelligen Bereich verzeichnen würden.