The number of announcements in the e-reader area confirms, should that be necessary, that the race is now on between all major electronics manufacturers.
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"Emerging Digital Platforms and Business Development"
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In 2010: You might be interested in...
8th Mobile Media Day
18 - 19 May 2010, Amsterdam, The Netherlands
Conference and Workshop on Mobile Systems
- Innovations
- Technologies
- Interesting case studies
Study Tour: E-reading and Mobile
25 - 29 May 2010, Tokyo, Japan
Visiting programme to the world's leading companies and presentations on the latest technological discoveries in e-reading and mobile
Mobile : Sharing best practices
More than 80 percent of the billions of applications that will be downloaded this year by mobile phone users will continue to be offered free of charge and belong to the “entertainment” category. The offer is too limited to attract all mobile users. Media companies can get things moving here. Some have started already and we will relate in this best practices corner their experiences.
- Apps challenge at 7th Mobile Media Day
- App and classifieds: a good match for property ads
- Charging for news apps: the Independent.ie experience
- The Guardian: the success of a paid application
- USA Today's iPhone application: Q&A with Matt Jones
- See video about USA Today's application
- The Telegraph on Android: Q&A with Aashish Chandarana
- See video about The telegraph's application
- Bild as a virtual operator: Q&A with Tanja Hackner
- Le Monde to offer iPhone subscription
Mobile trends:: The coming decade

Rudy De Waele is a well-known mobile blogger and event organizer. He decided this year to ask many contributors to publish their thoughts about the coming mobile decade. This slide show sums up the contributions. It is remarkable and very inspiring.
Mobile Web Usage: Trends 2009-2010
Every month Quantcast measures more than 200 billion requests for Internet content. A growing portion of these requests originate from networked mobile devices. The boundary between mobile and PC (e.g the future tablets) is blurring, and Quantcast expects that it will push ‘web access on the go’ to new levels in 2010.
Intensifying Smartphone Competition: Nexus One, first Google phone
Google announced its Nexus One wireless handsets powered by Android 2.1. The phone is manufactured by HTC. It will rely on Google online marketing power to make its way to consumers.
- What's the strategy for Google in the mobile world?
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This is not only about becoming successful and profitable in the handset business...
- What's the strategy for Google in the mobile world?
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This is not only about becoming successful and profitable in the handset business...
“To date, Google has pushed for three main avenues to enter the mobile arena..." read how CreditSights' Senior Analyst -Telecom and Telecom Suppliers- Zhiping Zhao comments the launch.
“Google is serving its own direct interests: grow the use of the web (mobile or otherwise) in order to continue to grow its revenues to 98% advertising. How to do this: lower the entry barrier (= handset + subscription) by starting with the handset, as it is the only one of the two components within its reach at present". says Didier Durand, head of Architecture & Technology / Business Engineering at Publicitas who believes in a promising long term strategy (his full article in French)
Must read: The six immutable laws of mobile business
“Professor Sugai is probaly the most knowledgable person in the world about the true mobile consumer beahviour. No hype, no joking, just a great man with a excellent perfomance in stage - now in a book format! Philip actually makes a complicated eco system as the mobile world is, into a understandalble logic. The notion of Simplexity is innovative and true for more than mobile. Smart and excellent book" says Stig Nordqvist, WAN-IFRA Director Emerging digital platforms and Business development.
Philip Sugai will speak at our 8th Mobile Media Day.
Read our review of the book and download the first chapter
Events: Beyond 2009
"Consumers, the New Authority," was the slogan of WAN-IFRA's 17th World Digital Publishing Conference, intimately known as Beyond the Printed Word. The programme included Bonnier Group, Helsingin Sanomat, Le Monde Interactif, Telegraph Media Group, Zeit Online and others.
: Digital Media Asia 09 provided a forum for an intense exchange of ideas
Summaries of the presentations will be posted soon!
For inquiries, please contact Gilles Demptos at gilles.demptos@wan-ifra.org
Expertise at your fingertips: Mobile Suppliers Guide
This online guide has been created to help publishers interested in mobile activities and strategies to find their appropriate partners in the industry.
Use the selection critieria “Search Categories” and “Filter by company” to get access to partners that will help you kick-start your mobile activities or revamp your mobile strategy!
Research: Android: Google's answer to mobile
On the face of it there’s not much to interest publishers about a new mobile phone operating system (OS) – after all, few users would be able to tell you what OS they have on their phone. So why should you care about Android? The ‘G-word,’ that’s why because nobody can afford to ignore it when Google gets behind a move to open up the mobile market. Read more.
Research: Mobile Services Special Report
This Special Report provides an overview about which kind of mobile services media houses can provide, their business models and expectations about how the mobile market can be utilised effectively for newspaper publishers. The report, published in late 2007 and written by IFRA's Kristina Bürén, is a follow-up to IFRA's first report about Mobile Services in 2003. Read more.
Interview: Some tips for starting mobile
Kristina Bürén, Business Development manager from IFRA Sweeden and author of the IFRA Special Report 'Mobile services - an update', gives some recommendations about what newspapers can do in the mobile arena. Read the interview here.
Events: Mobile Media Day
Seventy-five representatives of the mobile and news publishing worlds converged in Amsterdam on 21 April for IFRA's Mobile Media Day conference. The message was clear: Mobile for publishers might still be in its embryonic stages, but you'd better move now or the train will run you over. IFRA's Mari Pascual captured the essence of the conference at this multiblog.
On the Blog
Wed, 2010-01-13 16:57 — Valerie Arnould
Mobile Web usage in 2009: Report: Accelerating rise of mobile web consumption
Every month Quantcast measures more than 200 billion requests for Internet content. A growing portion of these requests originates from networked mobile devices. The boundary between mobile and PC (e.g the future tablets) is blurring, and Quantcast expects that it will push ‘web access on the go’ to new levels in 2010.
Above, mobile share of pageviews by continent
Wed, 2010-02-17 14:03 — Valerie Arnould
Mobile strategy: Charging for news apps: the Independent.ie experience
Independent.ie is the first Irish national newspaper publisher to launch an iPhone app on 22 October 2009. It also belongs to the the first wave of publishers worldwide to successfully charge for news apps.
In this interview, Patrick Lenehan, Chief Technology Officer for the digital business of Independent News and Media in Ireland, explains the launch process and customer feedback.
Mon, 2009-08-17 10:04 — Valerie Arnould
How can I build mobile device-friendly websites? This question will be one of the most frequently asked at the coming IFRA Expo in Vienna (12 - 15 October 2009 www.ifraexpo.com).
Mon, 2009-09-07 14:19 — Valerie Arnould
UK-based analyst firm Canalys, released its findings on smartphone market share based on Q2 2009 unit shipments : "Nokia maintains global lead, although its performance varies by region.Touchscreens become the preferred interface, representing 40% of all shipments. Apple’s success continues, as the iPhone takes 23% of the North American market. But RIM continues to gain share, succeeding with its push into the consumer market. Finally, Operating system choices are proliferating, primarily at Microsoft’s expense" are the main findings.
Tue, 2009-09-08 15:57 — Valerie Arnould
On September 2-3, Nokia held its Nokia World conference -- the biggest annual event for the Finnish giant -- in Stuttgart, Germany. Several announcements were made, including forays into new business areas for the company: the launch of a connected mini-PC called Booklet 3G and the start of a promising financial service called Nokia Money (based on Obopay’s mobile payment platform). On the "handset" side, Nokia is focusing innovation on the successful smartphones market, and its Ovi platform is now open to developers.
Wed, 2009-09-16 15:01 — Valerie Arnould
It’s all over the press this week: The Wall Street Journal will start asking for money to read its stories on BlackBerrys, iPhones and other mobile devices. It is working against a trend that shows that media companies are massively embracing mobile devices, but few dare to ask money for their news applications.
Fri, 2009-11-20 15:21 — Valerie Arnould
Content monetisation: Paid content: BCG offers a much-documented contribution
The Boston Consulting Group has entered the paid content debate this month with a valuable contribution. It’s “Willingness to pay for news online” report presents key findings from an international survey.
Fri, 2009-11-20 15:26 — Valerie Arnould
Without a shred of doubt, 2009 has been the year of the e-reading device, and new models will come out quickly next year. But computer manufacturers are trying hard to shift consumer attention to the tablet PC.
Apple’s tablet is still a rumor, as is Microsoft’s in-process "tablet-booklet" Courier (in the "late prototype" stage of development, according to the CNET gadget blog). But ICD has released concrete information on its Vega Tablet, which will run Android 2.0:
Fri, 2010-01-08 12:47 — Valerie Arnould
CES (Consumer Electronics Show) Las Vegas, the world's largest consumer technology trade show is starting today (7 January). Two new e-reading devices, the Skiff Reader and the QUE proReader, developed with the press industry in mind, will be launched at the event. And it comes as no surprise that Amazon has chosen this very same week to announce that its Kindle DX (also designed for the press!) was ready for a worldwide shipment.

Fri, 2010-01-08 12:47 — Valerie Arnould
Intensifying Smartphone Competition: Google's answer is "Superphone"
On January 5, 2010, Google announced its Nexus One wireless handsets powered by Android 2.1, only slightly more than a year after the announcement of the first Android-powered phone, HTC's G1. The phone is sold by Google and manufactured by HTC.
Mon, 2009-08-10 16:04 — Valerie Arnould
The good news is that media are massively “embracing the iPhone”, the worrying aspect is that not a lot dare to ask money for their applications. Following the announcement mid-July by Apple that customers have downloaded more than 1.5 billion applications in just one year from its App Store (the largest applications store with more than 65,000 apps), Ben Lorica, Senior Analyst at O'Reilly Media, checked the data warehouse of all apps available in the U.S. iTunes app store that O’Reilly maintains.
Fri, 2009-08-14 11:27 — Valerie Arnould
In U.S, Android, with its open platform, appears to have the best chance of mounting a comeback against Apple's platform. “With a wave of 18 more Android handsets shipping in 2009, the chase pack is growing and looking for signs of fatigue from the leader” reports Peter Farago, Vice-president marketing of Flurry.
Fri, 2009-11-20 15:12 — Valerie Arnould
Anders Stenbäck, Business Development Manager at Hesingin Sanomat of Finland explained the secrets of making money from hyperlocal, in this case with a mapping/directory product called My Own City which answers such questions as where to find a good restaurant/plumber/tailor/hairdresser etc.
Tue, 2009-06-09 13:39 — Mari Pascual
After weeks, if not months, of continuous rumours and leaks, last night Apple unveiled its new iPhone, the 3GS, the "S" standing for speed, as the company claims its new model is twice as fast as its previous one. Among the improvements, a three-megapixel camera and the possibility to take video, as well as a landscape keyboard and copy, cut-and-paste functionalities. Did it live up to its hype? Your take.
See iPhone 3GS description in Apple’s official site
Fri, 2009-11-20 15:11 — Valerie Arnould
Few knew what to expect when Inmaculada Martinez of Stradbroke Advisors took to the stage to talk about 'Positive Deviants and the Agents of Change' but what followed was a lively canter through media predictions and Generation Y – the generation that grew up with digital and which in 2010 will outnumber the baby boomers. 90 per cent of them have joined a social network and with that social media has overtaken porn as the number one activity online.
Fri, 2009-11-20 15:13 — Valerie Arnould
Philippe Jannet, CEO of Le Monde Interactif talked about that paper's mobile experience. Le Monde already has a paid for model online with a subscription scheme that sees some content published for free and other services, including the right to contribute UGC charged for. Jannet mused on the idea of charging users to write for the paper as he didn't invent the model but it works and ads sell for more on subscriber pages than free ones.
Tue, 2009-06-09 10:57 — Mari Pascual

The Associated Press announced early this week the availability of an AP Mobile news widget preloaded or available for download on the new Nokia N97 mobile computer, as part of its strategy to be present with quality and up-to-date news on all major mobile operating systems – and all over the world.
AP Mobile for the Nokia N97 enables users to choose their news, offering personalised delivery of content.
Wed, 2009-06-03 11:40 — Mari Pascual
AdMob, a company that serves graphical banner and text link ads on mobile web pages for more than 6000 publishers all over the world, just released its April 2009 report that offers a number of insights and trends regarding mobiles. Based on its own data, the AdMob April report compares market share of smartphones sold by operating system (OS) to that of mobile web and application usage in the AdMob network, as well as smartphone browsing of mobile websites vs. smartphone browsing of HTML sites.
Fri, 2009-07-10 23:00 — Mari Pascual
Now that the debate about micropayments for online content is back and at full steam, USA Today Publisher David Hunke thinks mobile news is ideally suited for this strategy as well, reports AP. “I’m not sure we realized what we had,” he said about the successful iPhone application of the daily. “I think that is a value readers will be willing to pay for.”
Tue, 2009-05-26 12:45 — Western iMedia
Awards in more than 30 categories of mobile applications were presented at the First Annual Mobie Awards in New York on 18 March. The Awards were held in association with ThinkMobile, 18-19 March, a major mobile conference and expo produced by Mediabistro.com (a division of Jupitermedia Corporation). Among the winners, The New York Times took tops in the News category and Bloomberg Mobile in Finance.
Tue, 2009-12-01 13:58 — Valerie Arnould
World Press Trends: World Newspaper Congress: Digital ad revenues to remain miniscule
At no time in the foreseeable future will digital advertising revenues replace those
lost to print, making the search for new business models including paid-for online access for news a pressing concern for the news publishing industry, the World Association of Newspapers and News Publishers (WAN-IFRA) said in its annual world press trends update.
In the Wiki
Mon, 2009-11-23 13:07 — Valerie Arnould
Thu, 2009-12-03 10:50 — Valerie Arnould
Thu, 2009-12-03 10:51 — Valerie Arnould
Wed, 2009-12-02 14:18 — Valerie Arnould



