IFRA

The emerging e-reading landscape

This year, consumers have an abundance of choice among dozens of new e-readers and several multimedia tablet computers (such as the iPad, or the future HP Slate and Neofonie WePad). Some 20 million people are expected to buy one of these devices. And probably more than 5 million customers for the iPad alone.

Beirut: Business beckons

This year’s Congress, World Editors Forum, Info Services Expo and other related events in Beirut (7-10 June) will surely offer all visitors an opportunity to capture the latest trends, challenges and opportunities facing the industry, as well as network with international colleagues. Foremost on many participants’ agendas will be to seek out new business strategy ideas and this year’s Congress programme features a deserved focus on this critical issue.

Helping advertisers reach their target

News publishers are all too aware of the current dilemma – print advertising is falling and while digital ads are increasing, they are not increasing enough to make up for what is lost by print. Here’s how two major publishers, Singapore Press Holdings and Russia’s Komsomolskaya Pravda, are facing that challenge by offering creative media packages to increase ad sales everywhere they can.

Using knowledge to improve services

Having strategic data about their customers (former, current and potential) has long been important for businesses of all kinds. Today, as news publishers confront a number of difficult economic realities, Customer Relationship Management, or CRM, deserves greater attention.

Le Figaro: Adding value to the print newspaper

More than 80 million euros were invested in the new printing centre of Le Figaro in Tremblay, near Paris. The plant was designed state of the art and inaugurated in September 2008. The company now considers itself to be optimally positioned to offer numerous added-value products and thus conquer new markets.

How do I calculate my Carbon footprint?

In summer 2009, WAN-IFRA launched the “Sustainability in Newspaper Production” research project with a technical university in Leipzig, Germany. Ronald Weidel is in charge of the project at Leipzig and discusses the content and objectives of this ambitious project in an exclusive interview.