Singapore Airlines will progressively introduce an electronic version of magazines on its KrisWorld inflight entertainment system. As a first step, the Airline will offer in electronic format its three inflight magazines - SilverKris, KrisShop and KrisWorld – as part of a trial with a privately held Singapore-based company, SmarttPapers Aviation Pte Ltd.
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In line with efforts to reduce the amount of paper carried on board, thus reducing weight and saving fuel, the Airline aims to extend this initiative to other publications at a later date, including menu cards and the more than 100 international and local magazines currently carried systemwide. The plan is also to introduce e-newspapers and e-books on board using the same technology.
The SmarttPapers™ application uses a patented file compression technology to compress and transform magazines and newspaper contents into a digital format for integration into the inflight entertainment system.
Singapore Airlines will be the first in the world to have this unique feature on its aircraft fleet equipped with the latest Panasonic eX2™ inflight entertainment system (IFE), starting with two Boeing 777-300ERs from 31 July, followed by two Airbus A380s. More A380s and B777-300ERs, as well as other aircraft fitted with the eX2™ system - Airbus A330-300s and A340-500s - will have this feature included in the fleet.
