The challenge facing newspapers is not only to embrace the iPad's abilities in sophisticated apps, but to learn how to turn links into a consistent, continuous news show across all devices: web, mobile, and tablet.
“In Russia, the internet – as an ad medium – under-performs and over-promises; that’s a good thing,” says Vasily Gatov, vice president of the Russian Publisher's Guild and owner/publisher of "625 Publishers."
The year 2009 hit the media industry in Russia particularly hard. Was there a significant rebound in advertising expenditure in 2010?
“German newspapers are seeing a little light at the end of the tunnel. More new products – print and digital – are being launched, and there's more confidence that those products will work for advertisers as well as the audience,” says Katja Riefler, founder of consulting business RISolutions and the European director of AIM Group.
Amazon has announced new revenue-sharing terms for magazines and newspapers wishing to join the Kindle platform. Publishers will keep 70 percent of the retail price (minus delivery costs) of each publication sold.
Wie eine aktuelle Stimmungsuntersuchung unter rund 2200 Journalisten aus Deutschland, Österreich, der Schweiz und Slowenien ergeben hat, wird der Spagat zwischen redaktioneller Freiheit und wirtschaftlichem Druck für Journalisten zunehmend schwieriger. Rund 60 Prozent arbeiten in ihrem Beruf unter (teils erheblichem) ökonomischem Druck. In acht von zehn Fällen hat sich dieser in den letzten Jahren verschärft, ein Drittel berichtet sogar über einen deutlich stärkeren Druck als noch vor ein paar Jahren.
It might be that Apple just made life easier for publishers pondering if they should start developing for smaller-sized devices.
Apple Chief Executive Steve Jobs commented during the company’s quarterly earnings call yesterday (Monday 18) that he did not believe on an “avalanche of tablets” about to enter the market: “It appears to be just a handful of credible entrants, not exactly an avalanche”.
As its “Capital Markets Day 2010” starts today, Schibsted, the Norwegian-based publishing group, announced it is buying the remaining 50-percent share in the third-largest online classifieds site in Europe, Leboncoin.fr in France. Schibsted also confirmed that it is pushing development of models for online user payment and is testing them with the iPad.
“We are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code” said Apple in a recent statement. Designers can now develop apps with Flash and compile them into a native iOS format. Apple also published for the first time its App Store Review Guidelines to help developers understand how they review submitted apps.
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