IFRA

More than 80 percent of the billions of applications that will be downloaded this year by mobile phone users will continue to be offered free of charge and belong to the “entertainment” category. The offer is too limited to attract all mobile users. Media companies can get things moving here. Some have started already and we will relate in this best practices corner their experiences.

• Apps challenge at 7th Mobile Media Day
• App and classifieds: a good match for property ads
• Charging for news apps: the Independent.ie experience
• The Guardian: the success of a paid application
• USA Today's iPhone application: Q&A with Matt Jones
• See video about USA Today's application
• The Telegraph on Android: Q&A with Aashish Chandarana
• See video about The telegraph's application
• Bild as a virtual operator: Q&A with Tanja Hackner
• Le Monde to offer iPhone subscription