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РусскийOn January 5, 2010, Google announced its Nexus One wireless handsets powered by Android 2.1, only slightly more than a year after the announcement of the first Android-powered phone, HTC's G1. The phone is sold by Google and manufactured by HTC.
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E-reading: : Wrap up CES Las Vegas 2010
CES (Consumer Electronics Show) Las Vegas, the world's largest consumer technology trade ended on January 10. Two new e-reading devices, the Skiff Reader and the QUE proReader, developed with the press industry in mind, were launched at this event. And it comes as no surprise that Amazon has chosen this very same week to announce that its Kindle DX (also designed for the press!) was ready for a worldwide shipment.
Skiff, formerly known as FirstPaper, launched the Skiff Reader (see photos left and on top of the page) and Plastic Logic targets business professionnals with the QUE proReader.
- All the news from CES 2010 from Audiovox, Bookeen, DMC Worldwide, Hanvon, Interead, Iriver, Jinke, Samsung, Spring Design, Pixel Qi, Netronix and PocketBook.
- Check our video centre: Samsung's debut in the e-reading market
: Digital Media Asia 09 provided a forum for an intense exchange of ideas
Summaries of the presentations will be posted soon!
For inquiries, please contact Gilles Demptos at gilles.demptos@wan-ifra.org
Mobile Media Day 2010: Ecos de la conferencia
Los 85 participantes del Mobile Media Day compartieron sus buenas prácticas de marketing móvil y se mostraron muy interesados en las estrategias iPad ya lanzadas y las que están todavía en desarrollo.
La nueva red publicitaria móvil de Apple, iAd, fue también objeto de debate para una audiencia que trata de adentrarse en este nuevo campo de la publicidad con el fin de monetizar sus plataformas móviles.
Poco tiempo después de la conferencia, Apple anunció que ya se había asegurado unos 60 millones de dólares para el lanzamiento de iAd en julio.
Stig Nordqvist, director de la unidad de negocio Plataformas Digitales Emergentes y Desarrollo de Negocios de WAN-IFRA, planteó la siguiente pregunta: ¿debería considerarse iAd como un peligro para los editores?
- Para Florian Gmeinwieser, director general de la agencia publicitaria alemana Plan.Net Media, “iAd permitirá llegar a los grupos objetivos más seductores para los anunciantes”; no obstante, Gmeinwieser también explicó a la audiencia que, como agencia publicitaria, estaban en contra de la tecnología y las reglas comerciales que Apple introducía con iAd.
- Omar Hamoui, director general de AdMob, manifestó su preocupación: “Apple ha propuesto nuevos términos para los desarrolladores de aplicaciones que, si se cumplen tal y como han sido formulados, les prohibirían utilizar soluciones publicitarias de AdMob y de Google en el iPhone. Estas condiciones relacionadas con la publicidad se dirigen tanto a compañías con tecnologías móviles competitivas, como Google, como a cualquier empresa cuyo negocio principal no consiste en ofrecer anuncios móviles. Este cambio amenaza con reducir –incluso hacer desaparecer- los ingresos de decenas de miles de desarrolladores. Las condiciones de Apple afectan negativamente a pequeños y grandes fabricantes al limitar considerablemente su elección sobre cómo hacer dinero. Y, dado que un gran número de aplicaciones gratuitas o de bajo coste se hallan financiadas por la publicidad, estas condiciones son igualmente negativas para los consumidores”.
La voz de Apple
Durante el MMD de este año se presentaron numerosas aplicaciones iPhone inteligentes, y Stig Nordqvist aprovechó la ocasión para compartir con los participantes una reciente conversación mantenida con Paul Burford, ‘embajador tecnológico’ de Apple, en el marco del Programa Ejecutivo eRev: “La gente olvida, entre otras cosas, algunas cuestiones básicas: diseñe un gran icono para una aplicación iPhone y regístrela adecuadamente”, narraba Nordqvist.
“Uno de los consejos que da Apple con frecuencia en materia de desarrollo de aplicaciones es empezar con el menor número de funciones posibles pero hacerlo bien (es útil, ofrece la solución esperada, es lúdica…). Después, ofrecer una actualización con funciones un poco ampliadas. En el diseño de una aplicación es fundamental tener una idea clara del propósito de la misma; una aplicación seria debe ofrecer muchos contenidos por los que navegar y estar fuertemente orientada al consumo; una aplicación útil (por ejemplo, noticias financieras) debe ser rica en gráficos y ofrecer una única pantalla y una navegación sencilla; y una aplicación de ocio debe ser ambiciosa en el aspecto gráfico y adecuarse bien a la interacción. Hay que distanciarse de un proceso de desarrollo basado en las funciones que se desean incluir en la aplicación y optar más bien por una fórmula más probada: cuál es su diferenciador, cuál es su solución y para qué audiencia. La gente aprecia las mejoras, y cuando se lanza una actualización se tiene la oportunidad de explicarle a los usuarios cuáles son las nuevas funciones. Plantéese tener una función ‘In-app purchase’ para generar ingresos adicionales, pero prevea contenido gratuito en su ‘in-app store’, porque atraerá la atención del cliente”.
Zonas horarias y ‘Simplexity’
Dos de los consejos de Philipp Sugai, director del Mobile Consumer Lab en la International University of Japan, estimularon especialmente el debate entre los expertos móviles presentes en la conferencia. El primero era definir zonas horarias (‘Time Zones’) como base de la concepción de servicios y aplicaciones: “Hoy día nuestras vidas son rápidas, todo programado y dirigido en función del calendario. Volamos de una cita a una reunión, de casa al trabajo, etc. Pero siempre hay momentos entre medias, ‘In-Between Times’, cuando nos movemos de un lugar a otro. Por definición, el contenido y los servicios que utilizamos durante estos instantes debe ser conciso, comprensible, de acceso sencillo y fácil de interrumpir y recuperar más tarde. En el otro extremo se encuentran la zona ‘Golden Time’, caracterizada por su duración y en la que tiene lugar el mayor uso móvil. En esta zona horaria, los contenidos y los servicios tienen mayor profundidad y amplitud. Desde la perspectiva del consumidor, según sus limitaciones temporales y sus necesidades, los momentos ‘In-Between’ y ‘Golden’ pueden ocurrir exactamente en el mismo lugar y a la misma hora del día. Si bien los consumidores aprecian los contenidos y servicios ‘In-Between’, lo que está orientado a tiempos ‘Golden’ debería tener prioridad”. Otro de los grandes principios que Sugai ha desarrollado es el de ‘Simplexity’: “El usuario móvil medio no es un experto. ‘Simplexity’ en el mundo móvil significa combinar tecnología, servicios integrados, análisis inteligentes (basado en las preferencias, el comportamiento) y una interfaz de fácil uso orientada a las necesidades y capacidades del usuario”.
Algunas imágenes que ilustran una pequeña parte de lo que se debatió este año en el Mobile Media Day...
Edipresse utiliza todas las posibilidades móviles, y Marc Lamarche, responsable de los servicios móviles en esta empresa, basó su presentación en la publicidad basada en el móvil: “La mayoría de nuestros contenidos son de acceso gratuito, excepto dos productos nicho. Y seguiremos manteniéndolo así, porque creemos en el potencial de la publicidad móvil”.
- Si bien las aplicaciones nicho tienen un alcance limitado, pueden ofrecer la audiencia específica que los anunciantes de publicidad móvil desean. Dos ejemplos expuestos en el MMD: Femina de Edipress y AutoPilot de Gannett/USA Today.
- Según explicó Matt Jones, vicepresidente de Estrategia y Operaciones Móviles de Gannett Digital/USA Today, los anunciantes reconocen la eficacia de las aplicaciones verticales: “Por ejemplo, los 40.000 usuarios habituales de nuestra aplicación AutoPilot constituyen un atractivo grupo objetivo para alguno de nuestros anunciantes”.
Jones describió detalladamente el lanzamiento y el modelo de negocio de la aplicación iPad de USA Today. Varias semanas después de su lanzamiento, está aplicación registró unas 375.000 descargas en Estados Unidos: “Nuestro objetivo es aumentar la audiencia y el tiempo que la gente pasa en el entorno de nuestra marca. No se trata de utilizar otra plataforma”.
El grupo RCS, editor del Corriere Della Sera y Gazzetta Dello Sport, ofrece la posibilidad de suscribirse a los contenidos de su diario nacional en el iPhone, pero también a través de la boutique ovi (Nokia) o las aplicaciones Blackberry, Vodafone o Samsung. Y Federico Vittadello, responsable de las actividades móviles, está satisfecho con los primeros resultados de sus ofertas de pago lanzadas este año.
Pero Vittadello considera que el iPad es algo más, y explica el porqué en la imagen de abajo:
In the Wiki
The newspaper and commercial printer NDC Grafisch Bedrijf in the Netherlands decided to buy a combination of web cleaning and blanket washing systems from Baldwin for their plant in Leeuwarden, the Netherlands. Managing Director Koos Tamminga speaks about his experiences with the systems to date.
Un acuerdo con el fondo americano Liberty Acquisition Holdings, unido a las desinversiones realizadas en los últimos meses, permitirá al grupo Prisa reducir su endeudamiento.
Interview: Borrell reafirma sus pronósticos
En agosto de 2009, la sociedad estadounidense de investigación y consultoría de empresas mediáticas Borrell Associates desató un gran revuelo al pronosticar una reactivación del mercado publicitario del 2,4 por ciento en 2010 y el crecimiento continuado de un solo dígito durante los próximos años para la prensa estadounidense.
Intensifying Smartphone Competition: Google's answer is "Superphone"
Aprovechando que se acerca la WAN-IFRA India 2010 (los días 15 y 16 de septiembre en Jaipur), hemos hablado con numerosos expertos de la industria para obtener una visión más clara de la situación en la región. Norbert Ohl, director general de ppi Media, nos explica cómo la empresa proveedora alemana ha conseguido establecerse en este mercado en pleno crecimiento y qué características lo hacen tan peculiar.
e-reading devices: Wrap up CES Las Vegas 2010
The number of announcements in the e-reader area confirms, should that be necessary, that the race is now on between all major electronics manufacturers.
Mobile Web usage in 2009: Report: Accelerating rise of mobile web consumption
Every month Quantcast measures more than 200 billion requests for Internet content. A growing portion of these requests originates from networked mobile devices. The boundary between mobile and PC (e.g the future tablets) is blurring, and Quantcast expects that it will push ‘web access on the go’ to new levels in 2010.
Above, mobile share of pageviews by continent
"Global sales of tablet PCs will quickly increase to 50 million units per year in 2-3 years, with open-platform vendors expected to have a combined global market share three to four times that of the Apple iPad, according to Acer chairman JT Wang who is also president for the Taipei Computer Association (TCA)".
“I'm not going to talk about these black times, but instead about opportunities;” with these words Stig Nordqvist, Executive Director,Emerging Digital Platforms and Business Development for WAN-IFRA kicked off Beyond the Printed Word in Barcelona 2009.
Mobile strategy: Charging for news apps: the Independent.ie experience
Independent.ie is the first Irish national newspaper publisher to launch an iPhone app on 22 October 2009. It also belongs to the the first wave of publishers worldwide to successfully charge for news apps.
In this interview, Patrick Lenehan, Chief Technology Officer for the digital business of Independent News and Media in Ireland, explains the launch process and customer feedback.
Advertisers will increase their spending in 2011 by less than 5% above this year's projected level, bringing U.S. ad spending totals to $238.6 billion. "We're expecting total online ad spending to grow almost 14%, from $45.6 billion, in 2010, to $51.9 billion, in 2011. By next year, local online advertising should grow by almost 18%, from $13.7 billion, in 2010, to $16.1 billion, in 2011" predicts Borrell Associates’ 2011 Ad Forecast Memo
Mariam Mammen Mathew, CEO of Manorama Online painted an altogether brighter picture drawn from the other side of the world. Being from India “best known for its technology boom and the film Slumdog Millionnaire”, Mathew sketched a market many in the room could only dream of; 1.2 billion citizens, 60,000 publications, more than 4,000 daily newspapers selling 100 million copies and the only market where newspaper circulation is rising– the numbers were staggering.
In a gloomy French market, the property advertising group seloger.com has achieved an advertising turnover of EUR 61.7 million in 2009 (representing a growth of 3.5 percent). Its flagship is the website seloger.com. But its mobile extensions (site and applications) are an integral part of the service offered to its customers. "This service fits nicely our core mission to facilitate connection between buyers and agents" explains Frédéric Toquin, head of the group’s Internet and mobile portals.
Singapore Airlines will progressively introduce an electronic version of magazines on its KrisWorld inflight entertainment system. As a first step, the Airline will offer in electronic format its three inflight magazines - SilverKris, KrisShop and KrisWorld – as part of a trial with a privately held Singapore-based company, SmarttPapers Aviation Pte Ltd.
Wolfgang Blau, editor in chief of Zeit Online in Germany came to talk about user-centric design but as he quickly pointed out “all design should be user centred”. 
Just one month after its launch on 14 December 2009, The Guardian announced that its paid application (£2.39) for the iPhone and iPod had been downloaded 70,000 times. Topping the chart of paid-for applications (news category) of the App store in the U.K. and ranking high in several countries where it is accessible.
El enfoque de la venta ha de ser más científico para convencer a los anunciantes y adaptarse mejor a los métodos de los actores de Internet. El proveedor estadounidense DTI prueba una solución basada en todas las fases comerciales de un grupo de prensa.
“We like to call ourselves the newspaper of a new generation; faster, shorter, clearer” explained Tomislav Klaric, MD of Croatia's 24sata MMM brand (“MMM stands for anything, anytime, everywhere”), a hybrid of website, paid editions and a free afternoon edition.
Matt Jones, Vice President of Mobile Strategy and Operations for USA Today/Gannett Digital, updates with fresh data and perspectives the discussion he had with us a year ago about USA Today's strategy for publishing on mobile platforms.
Will the Apple iPad create a need for a redesign
of your app or will you
wait and see for a while?
Amazon’s mantra has always been to provide an “uncompromising approach to the reading experience”. But the success of the company lies also in its obsessed focus on responding to users expectations. So when Andre Vrignaud, Microsoft Director of Game Platform Strategy, announced he was joining Amazon.com, speculation started on what his mission could be. "Can't really talk about details at this point, but it'll become pretty evident soon enough… and you all know where my passions lie," Vrignaud wrote in his blog Ozymandias.
Soitu.es closed two weeks ago so when its director, Gumersindo Lafuente, stepped up to talk about the future it was as the head of 'an exquisite corpse' rather than a live online paper. That certainly didn't take away from his message however, as he explained the importance of new ways of working for journalists who “must understand how technology works so that technologists don't end up setting the agenda.
A lower price (0.50 Euros), new design, new team, and a huge investment – that is France-Soir's ambitious way of breathing new life into this French national newspaper that in its golden years was among the most circulated newspaper in Europe.
“We are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code” said Apple in a recent statement. Designers can now develop apps with Flash and compile them into a native iOS format. Apple also published for the first time its App Store Review Guidelines to help developers understand how they review submitted apps.
Every year someone say's this is the year of the mobile and somehow it never is but I'm going to say now that this is the Telegraph Media Group year of the mobile..... 
On 29 March, French daily Le Monde launched a new subscription promotion that the management presented as a “quadruple-play” offer because it includes print, web, iPhone app and iPad app for 19.90 Euros per month*. The paper is following its new mantra: adapt to its audience’s lifestyle.
In January, Le Monde celebrated the 100,000th subscriber to its paid-for website, which was launched in April 2002 at a price of 5 Euros per month (it now costs 6 Euros). That comes on top of a substantial audience for the free part of the site (40 million visits per month).
: Schibsted values Leboncoin.fr at 400 million euros; will launch paid-for online products this year
As its “Capital Markets Day 2010” starts today, Schibsted, the Norwegian-based publishing group, announced it is buying the remaining 50-percent share in the third-largest online classifieds site in Europe, Leboncoin.fr in France. Schibsted also confirmed that it is pushing development of models for online user payment and is testing them with the iPad.
Few knew what to expect when Inmaculada Martinez of Stradbroke Advisors took to the stage to talk about 'Positive Deviants and the Agents of Change' but what followed was a lively canter through media predictions and Generation Y – the generation that grew up with digital and which in 2010 will outnumber the baby boomers. 90 per cent of them have joined a social network and with that social media has overtaken porn as the number one activity online.
Gary Cosimini, director de desarrollo de negocios en Adobe Systems, contesta dos importantes preguntas en torno al futuro de los dispositivos e-reading. 
WAN-IFRA: El iPad de Apple no es compatible con Flash. ¿Es HTML 5 una alternativa?
It might be that Apple just made life easier for publishers pondering if they should start developing for smaller-sized devices.
Apple Chief Executive Steve Jobs commented during the company’s quarterly earnings call yesterday (Monday 18) that he did not believe on an “avalanche of tablets” about to enter the market: “It appears to be just a handful of credible entrants, not exactly an avalanche”.
Paul Jansen, CEO of SPH Search in Singapore told us about going up against Google in one of the world's most wired islands. Rednano.sg is a local search and directory engine which produces more relevant local results than Google. “The great thing is that users reveal more and more about themselves when they type in a query, click on a result, go online at a certain time, use their phone in a particular street, everything.
Mathias Döpfner, presidente y director general de Axel Springer, explicaba en una entrevista reciente con el periodista norteamericano Charlie Rose por qué a su juicio el iPad marca una nueva era.
Hemos seleccionado dos interesantes citas de la extensa entrevista que Mathias Döpfner concedió a Charlie Rose el pasado 6 de abril:
Amazon has announced new revenue-sharing terms for magazines and newspapers wishing to join the Kindle platform. Publishers will keep 70 percent of the retail price (minus delivery costs) of each publication sold.
Anders Stenbäck, Business Development Manager at Hesingin Sanomat of Finland explained the secrets of making money from hyperlocal, in this case with a mapping/directory product called My Own City which answers such questions as where to find a good restaurant/plumber/tailor/hairdresser etc.
En abril de 2009, Medienbedriftenes Landsforening (MBL)*, la Asociación Noruega de Empresas de Medios, inició un proyecto en torno a la lectura electrónica que dará lugar este año a un test a gran escala en este campo.
“In Russia, the internet – as an ad medium – under-performs and over-promises; that’s a good thing,” says Vasily Gatov, vice president of the Russian Publisher's Guild and owner/publisher of "625 Publishers."
The year 2009 hit the media industry in Russia particularly hard. Was there a significant rebound in advertising expenditure in 2010?
Philippe Jannet, CEO of Le Monde Interactif talked about that paper's mobile experience. Le Monde already has a paid for model online with a subscription scheme that sees some content published for free and other services, including the right to contribute UGC charged for. Jannet mused on the idea of charging users to write for the paper as he didn't invent the model but it works and ads sell for more on subscriber pages than free ones.
Digital distribution: Top players create a common e-reading platform in Japan
Instead of waiting for the Japanese launch of Apple's iPad, Sony, Toppan Printing, KDDI Corporation, and the Asahi Shimbun have announced they will establish a joint venture to develop an eBook distribution company that will build and manage a common distribution platform for books, comics, magazines and newspapers for the Japanese market. And the door is opened for other companies.
Content monetisation: Paid content: BCG offers a much-documented contribution
The Boston Consulting Group has entered the paid content debate this month with a valuable contribution. It’s “Willingness to pay for news online” report presents key findings from an international survey.
World Press Trends: World Newspaper Congress: Digital ad revenues to remain miniscule
At no time in the foreseeable future will digital advertising revenues replace those
lost to print, making the search for new business models including paid-for online access for news a pressing concern for the news publishing industry, the World Association of Newspapers and News Publishers (WAN-IFRA) said in its annual world press trends update.
Several leading Swiss daily newspapers: Blick, NZZ am Sonntag, Weltwoche or 20 Minuten have been offering their readers the possibility to use the Kooaba paperboy app since the beginning of the year.
And now it is the turn of their French-language counterparts of Le Matin Dimanche, La Tribune de Genève, 24 Heures and the Femina magazine (all of which belong to the Edipresse group) to adopt this original visual recognition system, starting the end of June.
CES (Consumer Electronics Show) Las Vegas, the world's largest consumer technology trade show is starting today (7 January). Two new e-reading devices, the Skiff Reader and the QUE proReader, developed with the press industry in mind, will be launched at the event. And it comes as no surprise that Amazon has chosen this very same week to announce that its Kindle DX (also designed for the press!) was ready for a worldwide shipment.
Ringier AG y Axel Springer AG anunciaron a finales del pasado marzo su intención de unir sus actividades en Polonia, la República Checa, Hungría, Eslovaquia y Serbia con la fundación de una nueva sociedad conjunta que tendrá su sede en Zúrich.
While Internet users are spending more and more of their time with social networks, advertising spend continues to be directed towards more traditional web uses. What are the reasons for this paradox? Jean-Nicolas Reyt analyses the situation*.
ADGA, The Financial Times' effort to calculate the net number of readers that access daily its content (online and in print), answers one of the most frequently questions asked by the sales team of any newspaper: how many people will see my ad today? Anita Hague, global research director at the FT, explains.
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