The Associated Press announced early this week the availability of an AP Mobile news widget preloaded or available for download on the new Nokia N97 mobile computer, as part of its strategy to be present with quality and up-to-date news on all major mobile operating systems – and all over the world.
AP Mobile for the Nokia N97 enables users to choose their news, offering personalised delivery of content.
Consumers can scroll through stories and AP photo galleries, as well as watch AP videos. U.S. users can select hyper-local news feeds based on their zip code and choose stories from topics that include entertainment, health, science, "wacky" and politics. Weather information is provided by AccuWeather.com.
"From the conception of AP Mobile, our goal has been to be THE news button on next-generation devices, and we've made it a priority to work closely with all of the handset manufacturers,” says Jeff Litvack, AP's general manager of mobile and emerging products. “The challenge of being the news button is being able to offer a comprehensive solution for users – not only in the U.S. but on a global basis – and towards this end, we continue to enhance our content offering through partnerships with other news agencies and media conglomerates around the globe."
In this direction, AP recently announced the inclusion of The Canadian Press and more than 30 local Canadian papers in its AP Mobile applications, and as Litvack concedes, the news agency expects to announce more content partnerships over the coming months.
For its global push, the AP Mobile news widget is available in English, French, Spanish and German, and localising the application with local news content is also a high priority. For local navigation apps on the N97, AP offers additional language options, such as Chinese, Indonesian, Italian, Hebrew, etc. But the content, for now, is available only in the four above mentioned languages.
AP News (www.apnews.com) was the No. 1 U.S. mobile news app at the opening of Nokia's Ovi Store in late May. And the news agency already has an app running in the new Palm Pre beta version of Palm’s application catalogue. As Litvack points out, AP intends to be available on all of the major operating systems by the end of the year.
Developed in five weeks by the AP Mobile team and Nokia's global development program, the widget uses the S60 software platform for mobile phones and its multi-tasking support, as well as Nokia's Web Run-Time technology and multimedia capabilities.