Some media analysts are projecting an advertising revenue increase in 2010 as the world economy starts to recover. Welcome news for publishers for sure. That is why Expo’s first Focus Session, from 14.00-16.30 Monday, 12 October, at the Lehár 1+2 room, was dedicated to the latest trends in advertising.
It kicked off with Staffan Hultén, vice president and founder of RAM Research and Analysis of Media in Sweden, who shared his company’s latest research in this sector.
To gain back some of that precious classified income, it all starts with usability. Birgit Geiberger, creative director user experiences for Xalmiento web-services in Germany, showed some best-practice case studies to help publishers benchmark their activities here.
The Naples Daily News in Naples, Florida, USA, has been associated with innovation in recent years for its new media advances. Chris Doyle, president and publisher, Naples News Media Group and the Naples Daily News, shared his company’s secret: “Simplifying to Grow.”
Alexander Kowalak from OWL Online, the regional online service provider for a number of German newspapers, presented AdX. He explained OWL Online’s decision in favour of AdX and talked about opportunities and prospects presented by the ad management system.
The session was chaired by Ioana Sträter, Programme Manager Events, WAN-IFRA, Germany.
