IFRA

Participants will see first-hand how some of Europe's top publishers are approaching:

• single-title to multi-title newsrooms: structure and mindset
• innovative ways to create and deliver print, online and mobile content
• the use of new technologies to mirror changing consumer behaviours

Confirmed visits include:

Blick, Ringier, Switzerland
Witness a truly integrated multi-title newsroom at Ringier in Zürich.
The Blick Newspaper and Online group with its titles Blick, Blick am Abend, Sonntagsblick and Blick Online is one of the major players in the Tabloid market in Switzerland. They have recently launched their brand new newroom, bringing all three print titles and the online publication under one roof, creating a stronger brand.

BILD Zeitung, Axel Springer Verlag
Axel Springer is Germany’s largest newspaper publisher and third-largest magazine publisher as well as one of Europe's leading media enterprises. With over 170 newspapers and magazines, more than 80 online offerings, as well as its holdings in television and radio stations, Axel Springer is active in 36 countries. We will visit the ever-innovative BILD.de, one of the most successful news websites in Germany. Do not miss this chance to learn about how they grow audiences through video, mobile and communities, and how they work together with print.

The Guardian, Guardian Media Group, UK
Visit the utra-modern, inspiring offices of The Guardian. The Guardian News & Media group moved into their offices at the end of 2008, at the same time changing their entire organisation by adopting new integrated print and online working practices. The whole aim of the re-location and re-organisation has been to deliver a publication 24/7, making use of the best digital expression of their journalism, and encouraging creativty by letting teams work more closely together. More details here

The Times, News International, UK
We'll learn how The Times approaches print and online integration in a highly competitve qualities market. With its move to paid-online content models set to start in June, this is certain to be an extremely interesting visit.

Eastern Daily Press & Evening News, Archant, UK
The Archant Group, which publishes a number of regional titles in the UK, has brought both a qualtiy and tabloid title into their new, integrated newsroom. Learn about the whole integration project which involves journalists working across titles and media channels.

Svenska Dagbladet, Schibsted, Sweden
Crowned Newspaper of the year at the European Newspaper Congress 2009, Svenska Dagbladet (SvD) will show how print and online work together to deliver a stylish print and online product which delivers fresh, innovative content on a multiple of channels. On the technological side, SvD will also talk about their IT set-up which they share with their competitor Aftonbladet also from the same publishing group- Schibsted. While they both compete on content, their IT organisation is the same. Read more here about SvD's award winning status at the European Newspaper Congress 2009

Hesingin Sanomat, Sanoma, Finland
Helsingin Sanomat is the largest daily subscription-based newspaper in Scandinavia. It is also Finland's leading national paper, which is read by more than three-fourths of the residents of the Helsinki metropolitan area and by a quarter of all Finns. We'll see how the print and online teams work together, and how they are generating revenues online, and about their experiments with e-readers.

Ilta Sanomat, Sanoma, Finland
Ilta Sanomat, the Evening news is one of Finland’s largest tabloid newspapers. Find out to what extent print and online are working together and how the newsroom processes and layout enable multimedia content delivery.

Aftonbladet, Schibsted, Sweden (to be confirmed)

Please note all presentations will take place in English.

Price:
WAN or IFRA members EUR 6600 + V.A.T
Non-members EUR 9000 + V.A.T

For details, contact:

Melanie Shah
Consulting & Training
Publishing, Editorial and General Management
WAN-IFRA
Phone: +44 (0) 20 7683 1087
Mobile: +44 (0) 7545 873913
Fax: +49 6151 733 758

melanie.shah@wan-ifra.org
skype:melanieshah
www.wan-ifra.org

• Register here