While Internet users are spending more and more of their time with social networks, advertising spend continues to be directed towards more traditional web uses. What are the reasons for this paradox? Jean-Nicolas Reyt analyses the situation*.
Aprovechando que se acerca la WAN-IFRA India 2010 (los días 15 y 16 de septiembre en Jaipur), hemos hablado con numerosos expertos de la industria para obtener una visión más clara de la situación en la región. Norbert Ohl, director general de ppi Media, nos explica cómo la empresa proveedora alemana ha conseguido establecerse en este mercado en pleno crecimiento y qué características lo hacen tan peculiar.
International publishing group Axel Springer and Swiss-based media agency PubliGroupe together purchased a 50.1 percent stake in Digital Window Ltd (founded in 2000). The company is one of the leading affiliate networks in Great Britain, the biggest European market for performance-based online marketing. Plans would be to expand the Digital Window concept to other European countries.
Cooperation, partnership, automation, innovation, new business, and everything “e-media” – all topics that are sure to swirl through the halls of the Hamburg Messe during IFRA Expo 2010 from 4-6 October. In part 2 of our Expo preview coverage, our editors and research specialists analyse the trends leading up to the show and what to keep an eye on during the busy week that includes a number of special conferences and side events.