ADGA, The Financial Times' effort to calculate the net number of readers that access daily its content (online and in print), answers one of the most frequently questions asked by the sales team of any newspaper: how many people will see my ad today? Anita Hague, global research director at the FT, explains.
Adobe Systems Incorporated and Omniture, Inc. announced that the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion. The company is now in good position to provide a complete range of tools for Self-Service Advertising portals.
Naspers, a multinational media group, owner of Media24, one of the leading publishing groups in Africa, today reported a 30% increase in revenue to 26.7 billion rand (3.4 billion US dollars or 2.4 billion euros) for its financial year ending 31 March 2009. The group EBITDA growth accelerated over this period, reaching 6 billion rand (550 million euros or 776 million US dollars) or +23% YoY (FY08 +15%).