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Matt Jones, Vice President of Mobile Strategy and Operations for USA Today/Gannett Digital, updates with fresh data and perspectives the discussion he had with us a year ago about USA Today's strategy for publishing on mobile platforms.
Will the Apple iPad create a need for a redesign
of your app or will you
wait and see for a while?
In a gloomy French market, the property advertising group seloger.com has achieved an advertising turnover of EUR 61.7 million in 2009 (representing a growth of 3.5 percent). Its flagship is the website seloger.com. But its mobile extensions (site and applications) are an integral part of the service offered to its customers. "This service fits nicely our core mission to facilitate connection between buyers and agents" explains Frédéric Toquin, head of the group’s Internet and mobile portals.
Independent.ie is the first Irish national newspaper publisher to launch an iPhone app on 22 October 2009. It also belongs to the the first wave of publishers worldwide to successfully charge for news apps.
In this interview, Patrick Lenehan, Chief Technology Officer for the digital business of Independent News and Media in Ireland, explains the launch process and customer feedback.
Just one month after its launch on 14 December 2009, The Guardian announced that its paid application (£2.39) for the iPhone and iPod had been downloaded 70,000 times. Topping the chart of paid-for applications (news category) of the App store in the U.K. and ranking high in several countries where it is accessible.
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