IFRA

Clever move by the marketing folks at Agfa (Stand B560): As I was walking around the bustling buildup on Sunday, from a distance I saw what I thought was a group of people crowded around a CTP machine. The closer I got, I realised it was a life-size cardboard poster. Fooled me. I actually took another photo before this one. In reality, Agfa staff were putting its new :Advantage N-TR CTP unit through a test run, and will feature regular demos throughout the show.