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It's money time!

Article ID:
11566

CONFERENCE

It's money time!

21st World Newspaper Advertising Conference
24-25 February 2011
Malta

After a couple of slow years, advertising is at last making a recovery. How can news publishers make the most of it? Join advertising experts from around the news publishing industry in Malta for a global overview of the latest trends and to exchange ideas with colleagues.

Confirmed speakers include:

Early-bird rate available until 21 January 2011

Programme and registration

Advertising

Aldi Süd again testing the cessation of newspaper ads

Print advertising: Aldi Süd again testing the cessation of newspaper ads

After a first test last spring in Baden-Württemberg, Germany, the German discounter Aldi Süd stopped placing full-page advertisements in four regional editions of the daily newspaper WAZ (Westdeutsche Allgemeine Zeitung). The ads used to appear twice weekly. This new 'test' in North Rhine-Westphalia gives reason for concern to German newspapers that see this as the possible start of a gradual withdrawal of the Aldi print ads from newspapers in favour of direct flyer advertising.  

Advertising Summit

Conference: Advertising Summit

7 October 2010
Hamburg, Germany

This one day conference offered participants new ways of thinking and new tools on their path to increasing revenue. On the agenda were: targeting techniques, measuring campaign success, viral marketing and consumer generated media, classified advertising via online and mobile, merge of print and online sales forces to create new value packages for advertisers.

Details

goLocal: A Newsplex initiative

NEWSPLEX: goLocal: A Newsplex initiative

Newsplex, in partnership with the German Press Agency dpa, launched an initiative called goLocal during IFRA Expo 2009 that aims to help support local and regional publishers to make the most of their unique market position.

“We want to make it clear to publishers how to utilise the benefits of regional, local and hyperlocal publishing and business services,” says Dietmar Schantin, Newsplex director and executive director of Publishing, Editorial and General Management at WAN-IFRA. “It is important for publishers to cater to the regional and local audience with compelling regional and local content. This is where a unique advantage can be generated and global, mostly digital, media players can be beaten. At the same time, when we talk about business services, we are not just talking about advertising, we are talking about being a media consultant with comprehensive, agency-like services for regional and local businesses.”

Media-led news agencies, such as the American AP, Austrian APA or German dpa, are seeking new possibilities of supporting shareholders and customers by providing new technical services in the necessary local re-orientation. This includes enriching local contents with metadata that is becoming increasingly important for achieving success on the web, joint content marketing or pursuing copyright infringements. “Besides their core news business, the agencies will develop completely new services in order to support publishing houses effectively – just as we have done for 50 publishing houses with our MINDS platform,” says Meinolf Ellers, CEO of dpa-infocom.

For details about goLocal, contact Dietmar Schantin at: dietmar.schantin@wan-ifra.org

Where decision makers meet

Zeitung online 2010: Where decision makers meet

8-9 June 2010, Hilton Düsseldorf
In cooperation with BDZV

With immense transformations taking place in the media landscape, more news publishers are keen to determine which digital strategies offer the greatest odds for success. Celebrating its 10th anniversary this year, "Zeitung online" provided essential and diverse information in and around the world of digital business at publishing houses. This year's key questions were:

  • Local heroes: What works in local markets?
  • Paid content: Which payment models offer the best chances for success?
  • E-publishing: What are the products and the business models?
  • Advertising in 2010: What is required of the newspaper?
  • Where does untapped potential lie?

The conference held by the Federation of German Newspaper Publishers (BDZV) and WAN-IFRA offered a compelling agenda, with insight into many best practices and genuine success stories in and around the digital business of newspapers.

Speakers included:

Programme

Kleines Medienhaus im grossen Fokus

goLocal Study Tour: Kleines Medienhaus im grossen Fokus

Die Fokussierung auf das Lokale – «goLocal»: So lautete das Thema der Studienreise, durchgeführt von der WAN-IFRA, World Association of Newspapers and News Publishers.

Turning credibility into money: A new revenue model for newspapers

Learning from Google: Turning credibility into money: A new revenue model for newspapers

Grig Davidovitz and Max Levitte describe how newspapers can learn from Google how to develop a revenue model that is connected to their core business. And while Google's core business is search, news sites are the most trustworthy sites online. So instead of erecting pay-walls that drive customers away, newspapers should learn how to leverage trust online.

Advertising Focus Session

IFRA Expo 2009: Advertising Focus Session

Some media analysts are projecting an advertising revenue increase in 2010 as the world economy starts to recover. Welcome news for publishers for sure. That is why Expo’s first Focus Session, from 14.00-16.30 Monday, 12 October, at the Lehár 1+2 room, was dedicated to the latest trends in advertising.

It kicked off with Staffan Hultén, vice president and founder of RAM Research and Analysis of Media in Sweden, who shared his company’s latest research in this sector.

To gain back some of that precious classified income, it all starts with usability. Birgit Geiberger, creative director user experiences for Xalmiento web-services in Germany, showed some best-practice case studies to help publishers benchmark their activities here.

The Naples Daily News in Naples, Florida, USA, has been associated with innovation in recent years for its new media advances. Chris Doyle, president and publisher, Naples News Media Group and the Naples Daily News, shared his company’s secret: “Simplifying to Grow.”

Alexander Kowalak from OWL Online, the regional online service provider for a number of German newspapers, presented AdX. He explained OWL Online’s decision in favour of AdX and talked about opportunities and prospects presented by the ad management system.

The session was chaired by Ioana Sträter, Programme Manager Events, WAN-IFRA, Germany.

At your company or our training facilities

TRAINING: At your company or our training facilities

You want to train a group of your staff, but travelling is a problem. With IFRA, you decide where the training takes place! Contact us and we will be pleased to make you an individual offer. Company training is the ideal way to ensure that several colleagues simultaneously reach the same level of knowledge and to jointly develop company-specific processes in an aimed manner.

Innovative advertising

SPECIAL REPORT: Innovative advertising

In recent years, newspaper advertising offers have become far more innovative than at any time in their history. To address these opportunities, IFRA will soon publish a Special Report on Innovative Advertising that examines the wide variety of advertising options that publishers can now offer their customers and also considers the benefits, and occasional drawbacks, that can accompany specialised advertising formats.

20th World Newspaper Advertising Conference & Expo

CONFERENCE + EXPO: 20th World Newspaper Advertising Conference & Expo

4-5 March 2010
Copenhagen, Denmark

"Where's the Money?" was the theme of this edition of the annual advertising conference, which examined advertising department priorities for 2010.

Advertising Business Strategies Customer Centric Communication

SPECIAL REPORT: Advertising Business Strategies Customer Centric Communication

The Customer Centric Communication (CCC) concept is a new marketing concept for newspaper media. It covers a very important aspect of the future for newspaper publishing houses: the future-oriented marketing of newspaper media products.

14. Bremer Verlagstreffen

10 Jahre MSP: 14. Bremer Verlagstreffen

Während der MSP (Medien Systempartner) Newsletter vom Juni d. J. noch mit der Schlagzeile „Mit der Tendenz zum Aufsteigen – MSP wird 10 Jahre und bleibt am Boden“ warb, so klang Motto des 14. Bremer Verlagstreffens sehr viel mutiger: „Mit neuem Antrieb Richtung Zukunft“ sollte es gehen. Die Besucher blieben zwar am Boden, aber das Besucherzentrum EADS vermittelte ihnen hautnah und plastisch einen Eindruck von der Weite des Raumes und von dem engen Leben auf einer Raumstation. Eine Veranstaltung, die weit mehr zu bieten hatte als die Vorstellung der eigenen Produkte und Dienstleistungen.

mehr

25 Years ppi Media

Anniversary: 25 Years ppi Media

For 25 years ppi Media has been an innovative software development company for newspaper publishers. There are not many companies in Germany that have had such a high level of international success and have become a global market leader. Everything started in Hamburg, and so the famous Hotel Hafen Hamburg overlooking the scenic harbour was the perfect location to celebrate the anniversary. Even Peter Pape, who founded Pape + Partner Informationssysteme back in 1984, was present and despite all Hanseatic understatement he was obviously pleased about this anniversary.

  • Please read an interview with Norbert Ohl and Martin Ruhle, the two managing directors of ppi Media.

On the Blog

New Online Publishers Association study

Wed, 2009-06-24 11:13 — Brian Veseling

ADVERTISING: New Online Publishers Association study

The Online Publisher’s Association (OPA) recently released a new research study, “The Silent Click: Building Brands Online.” Conducted by comScore, it assessed 80 of the biggest branding campaigns across 200 of the most trafficked sites during a month’s time analysing consumer behaviours of those Internet users who were exposed to display advertising. “The Silent Click” measured three consumer actions:

1) Searches conducted related to the advertisers’ brands;

2) Site visitation, the traffic driven to the advertisers’ site and

News we like: “Newspapers Stop Their Slide”

Fri, 2009-08-07 14:20 — Valerie Arnould

: News we like: “Newspapers Stop Their Slide”

Borrell Associates, which has a good reputation for its market projections for newspapers, has just released some much anticipated news for American newspapers: “We expect a 2.4 percent rebound in newspaper advertising in 2010, and continued single-digit increases over the next several years.” So, after a long economic slump, U.S. publishers now have something to look forward to.

World Newspaper Congress: Digital ad revenues to remain miniscule

Tue, 2009-12-01 13:58 — Valerie Arnould

World Press Trends: World Newspaper Congress: Digital ad revenues to remain miniscule

At no time in the foreseeable future will digital advertising revenues replace those lost to print, making the search for new business models ­including paid-for online access for news ­ a pressing concern for the news publishing industry, the World Association of Newspapers and News Publishers (WAN-IFRA) said in its annual world press trends update.

Yes, Apple can make concession

Fri, 2010-09-10 16:04 — Valerie Arnould

: Yes, Apple can make concession

“We are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code” said Apple in a recent statement. Designers can now develop apps with Flash and compile them into a native iOS format. Apple also published for the first time its App Store Review Guidelines to help developers understand how they review submitted apps.

In the Wiki

Rapport d'activités 2009 : Allemagne

Tue, 2010-01-05 20:07 — Valerie Arnould

: Rapport d'activités 2009 : Allemagne

What lies ahead?

Thu, 2010-06-24 13:13 — TheSpooner

PPI OPEN DAYS: What lies ahead?

Expanded interview with Theo Blanco

Mon, 2009-12-21 10:22 — Brian Veseling

ADVERTISING: Expanded interview with Theo Blanco

In the past year, Sweden's Upsala Nya Tidning (daily circulation approximately 52,000) has launched five print products. The new publications are all heavily local and focus on the following topics: lifestyle, motoring, real estate, travel, and there is also a daily freesheet called "18 minutes."

Interview d'Andy Phelan

Tue, 2009-12-22 11:24 — Brian Veseling

PUBLICITÉ: Interview d'Andy Phelan

Ces dernières années, Herald Express, un quotidien de Torquay au Royaume-Uni, a lancé quelques grands projets combinant rédaction et publicités. En 2009, Herald Express a fait partie des gagnants du concours XMA Cross Media Awards pour le projet « Rock Stars » à l’issue duquel les lecteurs et les internautes ont formé un groupe local de musiciens de rock. Une campagne sur papier et en ligne a aidé à sélectionner les membres de ce groupe de rock un par un. Puis un sondage a été lancé pour choisir le nom du groupe : Space Beacon Earth. Le groupe a joué en juin 2009 pour la première fois en public. Vous trouverez de plus amples informations sur le projet à la page 7 de la brochure XMA Cross Media Award Winners, disponible gratuitement en ligne à www.ifra.com/xma

Interview d'Abba Newbery

Mon, 2010-01-18 15:40 — Brian Veseling

PUBLICITÉ: Interview d'Abba Newbery

En 2009, News International a lancé deux grandes campagnes au Royaume-Uni. Chacune a duré plusieurs mois et a compris des articles produits par la rédaction en liaison avec la campagne. Nous avons interviewé Abba Newbery, directeur des solutions créatives à News International, sur ces campagnes.

Turning credibility into money: A new revenue model for newspapers

Mon, 2010-02-22 12:06 — WAN-IFRA

Learning from Google: Turning credibility into money: A new revenue model for newspapers

Newspapers can learn from Google how to develop a revenue model that is connected to their core business. And while Google's core business is search, news sites are the most trustworthy sites online. So instead of erecting pay-walls that drive customers away, newspapers should learn how to leverage trust online.

Réponses de FUNKINFORM

Wed, 2010-04-28 10:17 — Brian Veseling

La gestion de la relation client: Réponses de FUNKINFORM

Dans le numéro de mai/juin 2010 du magazine de la WAN-IFRA, nous avons publié un article sur la gestion de la relation client (CRM) en pages 22 à 25. Comme les fournisseurs de ce type de système sont légion et que la place dont nous disposons dans l’imprimé est limitée, nous n’avons pu retranscrire qu’une infime partie de ce qu’ils nous ont dit à propos de leurs solutions. Nous publions ici les interviews complètes des fournisseurs interrogés pour que les lecteurs puissent se faire une meilleure idée de ce qu’ils nous ont dit.

Réponses de Lufthansa Systems

Wed, 2010-04-28 13:03 — Brian Veseling

La gestion de la relation client: Réponses de Lufthansa Systems

Dans le numéro de mai/juin 2010 du magazine de la WAN-IFRA, nous avons publié un article sur la gestion de la relation client (CRM) en pages 22 à 25. Comme les fournisseurs de ce type de système sont légion et que la place dont nous disposons dans l’imprimé est limitée, nous n’avons pu retranscrire qu’une infime partie de ce qu’ils nous ont dit à propos de leurs solutions. Nous publions ici les interviews complètes des fournisseurs interrogés pour que les lecteurs puissent se faire une meilleure idée de ce qu’ils nous ont dit.

Réponses de MSH Medien System Haus

Fri, 2010-04-30 11:24 — Brian Veseling

La gestion de la relation client: Réponses de MSH Medien System Haus

Dans le numéro de mai/juin 2010 du magazine de la WAN-IFRA, nous avons publié un article sur la gestion de la relation client (CRM) en pages 22 à 25. Comme les fournisseurs de ce type de système sont légion et que la place dont nous disposons dans l’imprimé est limitée, nous n’avons pu retranscrire qu’une infime partie de ce qu’ils nous ont dit à propos de leurs solutions. Nous publions ici les interviews complètes des fournisseurs interrogés pour que les lecteurs puissent se faire une meilleure idée de ce qu’ils nous ont dit.

Réponses de HUP AG

Mon, 2010-05-03 09:42 — Brian Veseling

La gestion de la relation client: Réponses de HUP AG

Dans le numéro de mai/juin 2010 du magazine de la WAN-IFRA, nous avons publié un article sur la gestion de la relation client (CRM) en pages 22 à 25. Comme les fournisseurs de ce type de système sont légion et que la place dont nous disposons dans l’imprimé est limitée, nous n’avons pu retranscrire qu’une infime partie de ce qu’ils nous ont dit à propos de leurs solutions. Nous publions ici les interviews complètes des fournisseurs interrogés pour que les lecteurs puissent se faire une meilleure idée de ce qu’ils nous ont dit.

Réponses d'Atex

Tue, 2010-05-04 06:59 — Brian Veseling

La gestion de la relation client: Réponses d'Atex

Dans le numéro de mai/juin 2010 du magazine de la WAN-IFRA, nous avons publié un article sur la gestion de la relation client (CRM) en pages 22 à 25. Comme les fournisseurs de ce type de système sont légion et que la place dont nous disposons dans l’imprimé est limitée, nous n’avons pu retranscrire qu’une infime partie de ce qu’ils nous ont dit à propos de leurs solutions. Nous publions ici les interviews complètes des fournisseurs interrogés pour que les lecteurs puissent se faire une meilleure idée de ce qu’ils nous ont dit.

Réponses de Sensix

Mon, 2010-05-17 14:02 — Brian Veseling

La gestion de la relation client: Réponses de Sensix

Dans le numéro de mai/juin 2010 du magazine de la WAN-IFRA, nous avons publié un article sur la gestion de la relation client (CRM) en pages 22 à 25. Comme les fournisseurs de ce type de système sont légion et que la place dont nous disposons dans l’imprimé est limitée, nous n’avons pu retranscrire qu’une infime partie de ce qu’ils nous ont dit à propos de leurs solutions. Nous publions ici les interviews complètes des fournisseurs interrogés pour que les lecteurs puissent se faire une meilleure idée de ce qu’ils nous ont dit.

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