IFRA

Early in 2008, the first of IPTC’s G2-Standards were published — NewsMLG2 and EventsML-G2. By the end of 2008, Deutsche Presse-Agentur (dpa) had implemented the EventsML-G2 standard for its customers. Robert Schmidt-Nia, head of application development for dpa mediatechnology in Hamburg, spoke with the IPTC Mirror about how the implementation project began, the business case that supports it, the challenges that were resolved and the response of dpa customers.

• Read the interview