IFRA

Google announced its Nexus One wireless handsets powered by Android 2.1. The phone is manufactured by HTC. It will rely on Google online marketing power to make its way to consumers.

What's the strategy for Google in the mobile world?

This is not only about becoming successful and profitable in the handset business...

“To date, Google has pushed for three main avenues to enter the mobile arena..." read how CreditSights' Senior Analyst -Telecom and Telecom Suppliers- Zhiping Zhao comments the launch.

“Google is serving its own direct interests: grow the use of the web (mobile or otherwise) in order to continue to grow its revenues to 98% advertising. How to do this: lower the entry barrier (= handset + subscription) by starting with the handset, as it is the only one of the two components within its reach at present". says Didier Durand, head of Architecture & Technology / Business Engineering at Publicitas who believes in a promising long term strategy (his full article in French)