Now part of the World Association of Newspapers and News Publishers
The technology of Radio Frequency Identification (RFID) is used where large numbers of product identifications have to be performed safely in high speed and large volumes without manual intervention.Trading companies and warehouses as well as department store chains are making use of RFID and drive the further development of this technology.
Since the publication of the IFRA Special Report on “The Use of Radio Frequency Identification in Newspaper Production” we see a constant development of RFID. Components get smaller and device prices drop with growing numbers. Today RFID tags or parts of them can even be produced by special printing techniques (“Printed Electronics”). Time was right to run a real life case study with RFID tagged newsprint paper reels in newspaper printing environment.
The WAN-IFRA Special Report “Paper Reel Management with RFID Technology – A Case Study” (01.2010) was written by Prof Yale T. Herer and Prof Avy Shtub from the Technion Institute in Haifa, Israel, and Assaf Avrahami, CEO of Yedioth Information Technologies (YIT).