8-9 June 2010, Hilton Düsseldorf
In cooperation with BDZV
With immense transformations taking place in the media landscape, more news publishers are keen to determine which digital strategies offer the greatest odds for success. Celebrating its 10th anniversary this year, "Zeitung online" provided essential and diverse information in and around the world of digital business at publishing houses. This year's key questions were:
- Local heroes: What works in local markets?
- Paid content: Which payment models offer the best chances for success?
- E-publishing: What are the products and the business models?
- Advertising in 2010: What is required of the newspaper?
- Where does untapped potential lie?
The conference held by the Federation of German Newspaper Publishers (BDZV) and WAN-IFRA offered a compelling agenda, with insight into many best practices and genuine success stories in and around the digital business of newspapers.
Speakers included:
- George Brock, Professor and Head of Journalism, City University, London, UK
- Matej Husek, Deputy Media Director, PPF Media, Prague
- Lukas Kircher, Director, KircherBurkhardt, Editorial & Corporate Communication GmbH, Berlin
- Jo Christian Oterhals, Head of Development, VG News Portal, Oslo
- Romanus Otte, General Manager, Welt Online, Axel Springer Berlin
- Andreas Nassauer, Head of Group Media, Deutsche Telekom, Bonn
- Dahlia Preziosa, Qype, Country Manager Germany, Hamburg
- Professor Norbert Walter, former Chief Economist at Deutsche Bank, Bad Soden
Programme
