Amazon’s mantra has always been to provide an “uncompromising approach to the reading experience”. But the success of the company lies also in its obsessed focus on responding to users expectations. So when Andre Vrignaud, Microsoft Director of Game Platform Strategy, announced he was joining Amazon.com, speculation started on what his mission could be. "Can't really talk about details at this point, but it'll become pretty evident soon enough… and you all know where my passions lie," Vrignaud wrote in his blog Ozymandias. Obviously, there is no point in developing games for the Kindle. Its e-ink display is certainly easy on the eyes for books reading but gaming requires another type of experience.
Amazon did not officially announce that Vrignaud joined the company. But when
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releasing outstanding second quarter sales (up 41%) end of July, Jeff Bezos, founder and CEO of Amazon.com provided interested comments : "We're seeing rapid growth in Kindle, Amazon Web Services, third-party sales, and retail. We're also encouraged by what we see in mobile. In the last twelve months, customers around the world have ordered more than $1 billion of products from Amazon using a mobile device. The leading mobile commerce device today is the smartphone, but we're excited by the potential of the new category of wireless tablet computers. Over time, tablet computers could become a meaningful additional driver for our business."