On 29 March, French daily Le Monde launched a new subscription promotion that the management presented as a “quadruple-play” offer because it includes print, web, iPhone app and iPad app for 19.90 Euros per month*. The paper is following its new mantra: adapt to its audience’s lifestyle.
In January, Le Monde celebrated the 100,000th subscriber to its paid-for website, which was launched in April 2002 at a price of 5 Euros per month (it now costs 6 Euros). That comes on top of a substantial audience for the free part of the site (40 million visits per month).
