Juan Senor, vice president of the International Media Consulting Group, discussed the 2009 Global Report on Innovations in Newspapers. He answered three main questions: What do people want from a newspaper in the 21st century? Where is the money? How do we get there?
Senor predicted that the paper will always be around. Although it will never die, the business model and the content proposition have changed.
"Complacency is the biggest threat to newspapers," said Senor. "What we're putting in these front pages is not relevant. Publications are repeating the same headlines on front pages and it is redundant. We need to have different ideas."
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