IFRA

The recent 8th World Young Reader Conference (27-30 September in Prague) focused on the cost-effective practical solutions newspapers need now, when more and more must be done with less and less. A concentration was placed on a full range of the very newest strategies to successfully connect with on multiple platforms, allowing newspapers to cut through the maze of messages young people receive with the most authentic voice of all.

• www.wan-press.org/prague2009