On Saturday, 28 August, the focus of BILD and BILD.de will be on 3D.BILD: Europe's largest daily newspaper is entering the third dimension and will become the first German daily newspaper to be published completely in 3D. All photos, graphics and ads in the national edition as well as all regional editions can be viewed in so-called "red-cyan anaglyph" mode. The three-dimensional effect is achieved by looking through special glasses, supplied free of charge to BILD readers together with their newspaper edition.
In addition to the daily news production, the BILD newsroom researched and prepared further exclusive contents for the 3D edition. "Avatar" producer James Cameron explains the future of 3D technology in an interview, boxer Vladimir Klitschko puts up his fists to the readers and the football stars playing in the German premier league come to life.
It is not just the editorial content of the 3D BILD edition that is a highlight, but also its advertising. Advertisers such as Volkswagen, Media Markt, Ferrero, Toto Lotto, Universal Pictures International Germany, to nmae but a few, are represented.
Germany's most successful news portal comes alive
The trend towards §D has also reached Germany's most successful news portal. BILD.de offers users a 3D world that they can access directly via the home page. It presents an extensive photo gallery, specially produced videos, clips of international pop stars, short films and games in this special mode. All the user needs to view this special content on BILD.de is a normal computer monitor and 3D glasses. This 3D world will remain in existence beyond 28 August and will be extended continuously.
Parallel to BILD and BILD.de, Arte, the French-German TV station, will show films in the 3D mode on 28 August 2010. Viewers can use the glasses supplied by BILD also for TV.
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