IFRA

“Professor Sugai is probaly the most knowledgable person in the world about the true mobile consumer beahviour. No hype, no joking, just a great man with a excellent perfomance in stage - now in a book format! Philip actually makes a complicated eco system as the mobile world is, into a understandalble logic. The notion of Simplexity is innovative and true for more than mobile. Smart and excellent book" says Stig Nordqvist, WAN-IFRA Director Emerging digital platforms and Business development.
Philip Sugai will speak at our 8th Mobile Media Day.
Read our review of the book and download the first chapter