Now part of the World Association of Newspapers and News Publishers
“Professor Sugai is probaly the most knowledgable person in the world about the true mobile consumer beahviour. No hype, no joking, just a great man with a excellent perfomance in stage - now in a book format! Philip actually makes a complicated eco system as the mobile world is, into a understandalble logic. The notion of Simplexity is innovative and true for more than mobile. Smart and excellent book" says Stig Nordqvist, WAN-IFRA Director Emerging digital platforms and Business development.
Philip Sugai will speak at our 8th Mobile Media Day.
Read our review of the book and download the first chapter