IFRA

Newspapers are launching products all over the world to try to cater and connect to their increasingly segmented consumer bases, and especially to generate new sources of revenue. But succeeding in the latter is what makes publishers’ products truly stand out from the crowd and innovative in today’s ultra-competitive market.

Many of the industry’s pioneering efforts are featured in the recently released EXTRA on “Product Innovation,” published by WAN-IFRA Magazine.

Go to ePaper of WAN-IFRA Magazine EXTRA, also available as German version, French version, and Spanish version.