IFRA

With a so-called "Scroll Edition" the Axel Springer publishing corporation conducted a “unique media experiment” on 1 July and published a special edition of Welt Kompakt (the little sister of the German national daily newspaper, Die Welt). The product is unusual in several respects: Firstly, the news stories were not written and compiled by professional newspaper journalists, but by “bloggers, tweeters, etc.”, as indicated in the deck. Secondly, the copy must be turned 90 degrees (back margin up) before it can be read. 

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