IFRA

Decision-Makers' Guide 2010

With 2010 upon us, we take our annual look at the issues facing the strategists, the planners, and the dreamers of an industry that now, more than ever, is eyeing itself in the mirror in a coolly judgemental manner. We think the conclusions it’s going to come to are that it is high time to slim down, to reach out, to sign up, to upsell, and to stand out.

Branding in 2010: Overcoming the challenges of cross-media branding

Extending advertising: Five measures to win back classifieds

Reducing costs: Working efficiently despite cost reductions

Web strategy: Internet efforts require realism

Newsroom 2010: Doing the best with what you have

Target groups: Seeking new readers

Rules of reducing staff: Use the human touch

 

WAN-IFRA Congress & WEF

Two words resonated throughout the week in Hyderabad, site of the World Newspaper Congress and World Editors Forum: search and innovation. Amid sobering forecasts and figures from the World Press Trends and other reports, the search for new business models is heating up, especially on the paid content front. Clearly, the debate about how to resolve search giant Google’s approach to copyright is reaching a boiling point. And while the heat is on the industry to innovate for the future, innovation in all forms was on display in Hyderabad. An encouraging sign.

The Google debate

Golden Pen of Freedom: Media crisis in Pakistan