“I'm not going to talk about these black times, but instead about opportunities;” with these words Stig Nordqvist, Executive Director,Emerging Digital Platforms and Business Development for WAN-IFRA kicked off Beyond the Printed Word in Barcelona 2009.
In the Wiki
The newspaper and commercial printer NDC Grafisch Bedrijf in the Netherlands decided to buy a combination of web cleaning and blanket washing systems from Baldwin for their plant in Leeuwarden, the Netherlands. Managing Director Koos Tamminga speaks about his experiences with the systems to date.
The Polanco family reduces its participation in the Prisa group in exchange for an injection of liquid assets from the Liberty Acquisition Holdings investment funds.
Mobile strategy: Charging for news apps: the Independent.ie experience
Independent.ie is the first Irish national newspaper publisher to launch an iPhone app on 22 October 2009. It also belongs to the the first wave of publishers worldwide to successfully charge for news apps.
In this interview, Patrick Lenehan, Chief Technology Officer for the digital business of Independent News and Media in Ireland, explains the launch process and customer feedback.
Advertisers will increase their spending in 2011 by less than 5% above this year's projected level, bringing U.S. ad spending totals to $238.6 billion. "We're expecting total online ad spending to grow almost 14%, from $45.6 billion, in 2010, to $51.9 billion, in 2011. By next year, local online advertising should grow by almost 18%, from $13.7 billion, in 2010, to $16.1 billion, in 2011" predicts Borrell Associates’ 2011 Ad Forecast Memo
Mariam Mammen Mathew, CEO of Manorama Online painted an altogether brighter picture drawn from the other side of the world. Being from India “best known for its technology boom and the film Slumdog Millionnaire”, Mathew sketched a market many in the room could only dream of; 1.2 billion citizens, 60,000 publications, more than 4,000 daily newspapers selling 100 million copies and the only market where newspaper circulation is rising– the numbers were staggering.
In a gloomy French market, the property advertising group seloger.com has achieved an advertising turnover of EUR 61.7 million in 2009 (representing a growth of 3.5 percent). Its flagship is the website seloger.com. But its mobile extensions (site and applications) are an integral part of the service offered to its customers. "This service fits nicely our core mission to facilitate connection between buyers and agents" explains Frédéric Toquin, head of the group’s Internet and mobile portals.
Singapore Airlines will progressively introduce an electronic version of magazines on its KrisWorld inflight entertainment system. As a first step, the Airline will offer in electronic format its three inflight magazines - SilverKris, KrisShop and KrisWorld – as part of a trial with a privately held Singapore-based company, SmarttPapers Aviation Pte Ltd.
Wolfgang Blau, editor in chief of Zeit Online in Germany came to talk about user-centric design but as he quickly pointed out “all design should be user centred”.
Matt Jones, Vice President of Mobile Strategy and Operations for USA Today/Gannett Digital, updates with fresh data and perspectives the discussion he had with us a year ago about USA Today's strategy for publishing on mobile platforms.
Will the Apple iPad create a need for a redesign
of your app or will you wait and see for a while?
Amazon’s mantra has always been to provide an “uncompromising approach to the reading experience”. But the success of the company lies also in its obsessed focus on responding to users expectations. So when Andre Vrignaud, Microsoft Director of Game Platform Strategy, announced he was joining Amazon.com, speculation started on what his mission could be. "Can't really talk about details at this point, but it'll become pretty evident soon enough… and you all know where my passions lie," Vrignaud wrote in his blog Ozymandias.
“We like to call ourselves the newspaper of a new generation; faster, shorter, clearer” explained Tomislav Klaric, MD of Croatia's 24sata MMM brand (“MMM stands for anything, anytime, everywhere”), a hybrid of website, paid editions and a free afternoon edition.
Лидируя среди платных приложений (с новостями) в британском App Store и успешно распространяясь в ряде других стран, The Guardian App, разработанное совместно международной командой и фирмой 2ergo, создало интересный прецедент в газетной отрасли. The Guardian App, без рекламы, уже в первый год может получить доход до 2 млн фунтов стерлингов. Джонатан Мур, глава отдела мобильных продуктов The Guardian, делится опытом.
“We are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code” said Apple in a recent statement. Designers can now develop apps with Flash and compile them into a native iOS format. Apple also published for the first time its App Store Review Guidelines to help developers understand how they review submitted apps.
Soitu.es closed two weeks ago so when its director, Gumersindo Lafuente, stepped up to talk about the future it was as the head of 'an exquisite corpse' rather than a live online paper. That certainly didn't take away from his message however, as he explained the importance of new ways of working for journalists who “must understand how technology works so that technologists don't end up setting the agenda.
A lower price (0.50 Euros), new design, new team, and a huge investment – that is France-Soir's ambitious way of breathing new life into this French national newspaper that in its golden years was among the most circulated newspaper in Europe.
As its “Capital Markets Day 2010” starts today, Schibsted, the Norwegian-based publishing group, announced it is buying the remaining 50-percent share in the third-largest online classifieds site in Europe, Leboncoin.fr in France. Schibsted also confirmed that it is pushing development of models for online user payment and is testing them with the iPad.
Every year someone say's this is the year of the mobile and somehow it never is but I'm going to say now that this is the Telegraph Media Group year of the mobile.....
On 29 March, French daily Le Monde launched a new subscription promotion that the management presented as a “quadruple-play” offer because it includes print, web, iPhone app and iPad app for 19.90 Euros per month*. The paper is following its new mantra: adapt to its audience’s lifestyle.
In January, Le Monde celebrated the 100,000th subscriber to its paid-for website, which was launched in April 2002 at a price of 5 Euros per month (it now costs 6 Euros). That comes on top of a substantial audience for the free part of the site (40 million visits per month).
It might be that Apple just made life easier for publishers pondering if they should start developing for smaller-sized devices.
Apple Chief Executive Steve Jobs commented during the company’s quarterly earnings call yesterday (Monday 18) that he did not believe on an “avalanche of tablets” about to enter the market: “It appears to be just a handful of credible entrants, not exactly an avalanche”.
Few knew what to expect when Inmaculada Martinez of Stradbroke Advisors took to the stage to talk about 'Positive Deviants and the Agents of Change' but what followed was a lively canter through media predictions and Generation Y – the generation that grew up with digital and which in 2010 will outnumber the baby boomers. 90 per cent of them have joined a social network and with that social media has overtaken porn as the number one activity online.
Amazon has announced new revenue-sharing terms for magazines and newspapers wishing to join the Kindle platform. Publishers will keep 70 percent of the retail price (minus delivery costs) of each publication sold.
Paul Jansen, CEO of SPH Search in Singapore told us about going up against Google in one of the world's most wired islands. Rednano.sg is a local search and directory engine which produces more relevant local results than Google. “The great thing is that users reveal more and more about themselves when they type in a query, click on a result, go online at a certain time, use their phone in a particular street, everything.
In April 2009, Mediebedriftenes Landsforening (MBL)*, the Norwegian publishers’ association, initiated an e-reading project that will lead to a large-scale field test this year.
“In Russia, the internet – as an ad medium – under-performs and over-promises; that’s a good thing,” says Vasily Gatov, vice president of the Russian Publisher's Guild and owner/publisher of "625 Publishers."
The year 2009 hit the media industry in Russia particularly hard. Was there a significant rebound in advertising expenditure in 2010?
Anders Stenbäck, Business Development Manager at Hesingin Sanomat of Finland explained the secrets of making money from hyperlocal, in this case with a mapping/directory product called My Own City which answers such questions as where to find a good restaurant/plumber/tailor/hairdresser etc.
Gary Cosimini, business development director at Adobe Systems, answers two questions important to the future of e-reading devices.
Apple's iPad does not run Flash. Is HTML 5 an alternative?
Philippe Jannet, CEO of Le Monde Interactif talked about that paper's mobile experience. Le Monde already has a paid for model online with a subscription scheme that sees some content published for free and other services, including the right to contribute UGC charged for. Jannet mused on the idea of charging users to write for the paper as he didn't invent the model but it works and ads sell for more on subscriber pages than free ones.
In a recent interview with US journalist Charlie Rose, Mathias Döpfner, chairman and CEO of Axel Springer, explains why he believes the iPad really marks a new era.
We have selected two interesting quotes from the long interview Mathias Döpfner gave to Charlie Rose on April 6:
Content monetisation: Paid content: BCG offers a much-documented contribution
The Boston Consulting Group has entered the paid content debate this month with a valuable contribution. It’s “Willingness to pay for news online” report presents key findings from an international survey.
Digital distribution: Top players create a common e-reading platform in Japan
Instead of waiting for the Japanese launch of Apple's iPad, Sony, Toppan Printing, KDDI Corporation, and the Asahi Shimbun have announced they will establish a joint venture to develop an eBook distribution company that will build and manage a common distribution platform for books, comics, magazines and newspapers for the Japanese market. And the door is opened for other companies.
World Press Trends: World Newspaper Congress: Digital ad revenues to remain miniscule
At no time in the foreseeable future will digital advertising revenues replace those lost to print, making the search for new business models including paid-for online access for news a pressing concern for the news publishing industry, the World Association of Newspapers and News Publishers (WAN-IFRA) said in its annual world press trends update.
CES (Consumer Electronics Show) Las Vegas, the world's largest consumer technology trade show is starting today (7 January). Two new e-reading devices, the Skiff Reader and the QUE proReader, developed with the press industry in mind, will be launched at the event. And it comes as no surprise that Amazon has chosen this very same week to announce that its Kindle DX (also designed for the press!) was ready for a worldwide shipment.
Several leading Swiss daily newspapers: Blick, NZZ am Sonntag, Weltwoche or 20 Minuten have been offering their readers the possibility to use the Kooaba paperboy app since the beginning of the year.
And now it is the turn of their French-language counterparts of Le Matin Dimanche, La Tribune de Genève, 24 Heures and the Femina magazine (all of which belong to the Edipresse group) to adopt this original visual recognition system, starting the end of June.
Intensifying Smartphone Competition: Google's answer is "Superphone"
On January 5, 2010, Google announced its Nexus One wireless handsets powered by Android 2.1, only slightly more than a year after the announcement of the first Android-powered phone, HTC's G1. The phone is sold by Google and manufactured by HTC.
Selling must become more “scientific” in order to convince advertisers and adapt simply to the methods of the Internet pure players. The U.S. supplier DTI is testing a solution that involves all the business processes of a newspaper groups.
Mobile Web usage in 2009: Report: Accelerating rise of mobile web consumption
Every month Quantcast measures more than 200 billion requests for Internet content. A growing portion of these requests originates from networked mobile devices. The boundary between mobile and PC (e.g the future tablets) is blurring, and Quantcast expects that it will push ‘web access on the go’ to new levels in 2010.
Above, mobile share of pageviews by continent
"Global sales of tablet PCs will quickly increase to 50 million units per year in 2-3 years, with open-platform vendors expected to have a combined global market share three to four times that of the Apple iPad, according to Acer chairman JT Wang who is also president for the Taipei Computer Association (TCA)".
ADGA, The Financial Times' effort to calculate the net number of readers that access daily its content (online and in print), answers one of the most frequently questions asked by the sales team of any newspaper: how many people will see my ad today? Anita Hague, global research director at the FT, explains.
While Internet users are spending more and more of their time with social networks, advertising spend continues to be directed towards more traditional web uses. What are the reasons for this paradox? Jean-Nicolas Reyt analyses the situation*.