IFRA

It is finally here! The Apple iPad was launched on January 27 to much excitement. It looks like an overgrown iPhone and has plenty of very promising functions, as you can discover in this video. The Apple iPad will help Apple grow stronger and sell more services, content and hardware. Their pricing is quite clever, ranging between 499$ - 829$. "The device could follow the successful track of the iPhone", says Stig Nordqvist, WAN-IFRA Emerging Digital Platforms and Business Development director. But he does not see signs of revenues for news media on this new "Apple ecosystem".