Responses from alfa Media Partner
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For our Cross-media systems Extra (published Dec. 2010), we asked several cross-media systems suppliers about the questions publishers have for them about their solutions as well as what developments they see in this area.
Responding from alfa Media Partner is Michaela Blees, Marketing.
WAN-IFRA: What are the most frequent requests you receive from customers regarding cross-media editorial systems?
Michaela Blees: We are asked most about multichannel working, organisation of cross-media workflows and new revenue possibilities.
WAN-IFRA: What are a couple of alfa Media Partner's most recent developments in this area?
Blees: True multi-channel news center (alfa MediaSuite), iPhone and iPad applications (alfa iMediaSuite, alfa iPaper and alfa iNews), and new developments in alfa PortalSuite (web publishing tool).
WAN-IFRA: How do you see cross-media editorial systems developing in the coming year? Where do you expect to see growth (i.e. video, etc.)?
Blees: Video, mobile advertising, increasing focus on portable devices, multichannel campaigns (print, online, mobile) and NewsScreens.