The Boston Consulting Group has entered the paid content debate this month with a valuable contribution. It’s “Willingness to pay for news online” report presents key findings from an international survey.
Search
Language
IFRA Advertisements
Advertisement Space
paid content
paid content
Content monetisation: Paid content: BCG offers a much-documented contribution
During the panel discussion Thursday at the Circulation Conference, Edward Baral, left, marketing manager at Fairfax Business Media, Australia, says his company charges 168 percent of the newspaper cover price for an online subscription. He warns, though, that subscribers "will not pay for something that is free elsewhere or generic."
AddThis
