IFRA

Responding from Protecmedia is Fernando Pérez, Corporate Communication Consultant.

WAN-IFRA: What are some of the main questions publishers ask you about cross-media systems?

Fernando Pérez: Lately the main questions of our customers are related to the new mobile devices and their integration with the other output channels. Publishers want to be present on these new devices in the best possible way. Protecmedia offers them all the necessary tools for to have an integrated production in order to be present on all output channels without having to increase their structural costs. With MILENIUM Cross Media, publishers have a solution that allows them to make all kinds of contents for all kinds of output channels and without the need for new equipment.

Another question is related to how to increase income in these times. For this issue, Protecmedia offers publishers different tools such as an online content syndication, digital subscriptions to “packs” that combine news products and promotion-marketing.

WAN-IFRA: What are the recent developments for Protecmedia's new version 6.5 of MILENIUM?

Pérez: In this version, what’s important for us are the new digital channels, like iPad and iPhone. These kind of devices are totally integrated into the same workflow with the web and paper.

Newspaper and magazine publishers can publish their contents on these devices in an easy and quick way, like for the rest of channels output, without having to increase the structural costs and, above all, increasing the productivity.

Through MILENIUM Cross Media, publishers can capitalise on the characteristics of each channel and the synergies between them, while maintaining the integrity of common data, without duplicating process.

Publishers will see how they can reduce the structural costs thanks to a software platform that is a product, not a “core” requiring tailor-made development, large installation projects and huge investments.

Interview by Brian Veseling, Senior Editor for Publishing, Editorial and General Management and WAN-IFRA Magazine.