IFRA

Responding for SAXOTECH is the company's director, Glenn Allart Andersen.

WAN-IFRA: What are some of the typical questions SAXOTECH receives from news publishers and how do you respond to them?

Glenn Allart Andersen: Some typical questions and answers include:

1: Will the SAXOTECH Mediaware Center support all publishing channels?
A: Yes, the SAXOTECH Mediaware Center is a channel-agnostic system that enables media companies to create content for multiple channels in one efficient workflow.

2: Will the SAXOTECH Mediaware Center help media companies centralise operations?
A: Yes, the SAXOTECH Mediaware Center is optimised for central content production and embraces collaboration in small and larger news organisations. The SAXOTECH Mediaware Center is also offered as a managed hosted solution enabling media companies to focus on content and content distribution leaving the hardware, maintenance and support to IT professionals at SAXOTECH.

3: Will the SAXOTECH Mediaware Center help news organisations with new online revenues?
A: Yes, by enabling news companies to tell stories when they happen and distribute news on any given digital channel keeping the audience informed at
all times. When you have these distribution channels established you also have the opportunity to deliver advertisements to the audience, wherever they are.

4: Does SAXOTECH support multi-channel publishing for mobile devices, tablets, and e-papers?
A: Yes, SAXOTECH’s Mediaware Center is also a comprehensive mobile management solution specifically designed to help media organisations distribute news and rich media to mobile browsers, applications, and messaging gateways. It is designed to give you greater control over your content management, digital workflow, and advertising integrations. Whether it is your goal to extend the newsroom to mobile channels, or develop new audiences with different products and applications, it is your choice.

5: How will the SAXOTECH Mediaware Center help news organisations to better plan their content production?
A: SAXOTECH was one of the first vendors to invent a complete content planning solution and we are now on our 5th edition of these tools. The planning solution helps news organisation keep track of ideas, events and news stories and at the same time keep track and optimise the use of staff/resources. The SAXOTECH Planning solution is an integrated part of the SAXOTECH Mediaware Center and it helps news organisations to better collaborate locally and across publications.