IFRA

Business Report 2009

“At the end of 2009, speculation returned to the financial markets. Many industries, including the media industry, are still on their knees and questioning the reality of an economic recovery. To win back advertisers and accustom readers to paying for information are the two main approaches that the industry is counting on to achieve a comeback.

Beyond 2009: Reaching out across time and space

“By opening Beyond 2009 with state of the nation speeches from both Ramón Salaverría, director of periodicals at the University of Navarra, and Mariam Mammen Mathew, COO of Manorama Online in India, the conference kicked off with a firm reminder that there is no such thing as a “one-size-fits-all” solution for the future of newspapers.

 

Advertising: What works now?

The economic difficulties for newspapers in recent years have encouraged many publishers to experiment with new advertising ideas. Two areas finding success today are large-scale, long-running campaigns that bring together advertising and editorial, and also niche products designed for targeted markets.

 

 

More quality through ink saving

It does not come as a surprise that any measure that holds forth promise of savings is well received in difficult economic times. On a positive note, it should be pointed out that the seemingly self-evident law whereby savings come at the expense of quality is not just set aside in the case of ink saving, but turned right on its head.

 

 

Automating plate processing

Automation is a tried and tested way to lower newspaper production costs. Now that the scope for further automation of printing has been practically exhausted, attention is turning towards plate processing, which could be seen at IFRA Expo 2009.